Chief Financial Officer

CrossFit, LLC; United States; On-site; USD 250,000 - 500,000; Full time

Benefits offered by this job

Medical/Vision/Dental

Unlimited PTO

FSA & 401(k) match

CrossFit education benefit

Job summary

CrossFit, LLC seeks an experienced Chief Financial Officer to shape the next chapter of the world’s recognizable fitness brand. You will lead the global finance function, partner with executive leadership, and drive growth, operational excellence, and long-term value creation.

This is a pivotal role in CrossFit’s transformation—building financial strategies that support innovation, strengthen the affiliate ecosystem, and position the company for sustained success.

Qualifications

• Significant executive finance leadership with responsibility for large P&Ls.
• CFO or senior finance exec experience in a high-growth, transformation-focused environment.
• Private equity experience with a track record of value creation.

Responsibilities

• Lead the global finance organization and report to the CEO.
• Partner with leaders across the business to drive growth and capital allocation.
• Develop financial strategies to support innovation and the CrossFit affiliate ecosystem.

Skills

P&L ownership

CFO experience

Transformation leadership

Capital allocation

Strategic decision-making

Stakeholder influence

MBA/CPA preferred

Education

MBA or CPA preferred

Job description

CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world's most recognizable brands in health and fitness. Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company's global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation.

This is an opportunity to play a pivotal role in CrossFit's continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success

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WHAT WE'RE LOOKING FOR

• Significant executive finance leadership experience with responsibility for large, complex P&Ls
• Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment
• Private equity experience with a demonstrated track record of driving value creation
• Experience leading organizations through periods of change, transformation, and growth
• Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making
• Exceptional leadership, communication, and executive influencing skills
• High integrity, sound judgment, and the ability to balance strategic vision with operational execution
• CPA, MBA, or equivalent advanced financial credentials preferred

The strongest candidates will also have

• A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique
• Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations
• A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration

WHAT WE OFFER

• Rich medical, dental, and vision plans
• Unlimited Paid Time Off, empowering you to unplug whenever and however you need to
• Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one
• CrossFit education and course benefit

If you're excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world's most recognized fitness brands, we'd love to hear from you.