Chief Brand & Experience Architect

TalentRise, An Aleron Company; Glendale (AZ); On-site; USD 180,000 - 240,000; Full time

Job summary

VAI Resort seeks a Chief Brand & Experience Officer to lead the brand, guest experience, and team culture for a path-breaking resort in Glendale, AZ. You will shape the brand promise, design extraordinary experiences, and align operations with brand standards to ensure emotional, memorable guest journeys.

The role requires extensive executive leadership in experience-driven hospitality, with a track record of launching major destinations and driving cross-functional teams to deliver premium,

Qualifications

• Significant executive leadership experience in experiential or luxury hospitality, entertainment, theme parks, live events, or similar.
• Demonstrated success launching or repositioning a national/global brand.
• Experience influencing product and operating experience beyond marketing/advertising.
• Proven leadership of multidisciplinary teams including an internal creative team.
• Pre-opening or new-destination experience is a strong plus.
• Strong understanding of consumer behavior, loyalty, and experience metrics.
• Ability to partner with founders/CEOs and drive execution.
• Financial acumen with managing budgets and ROI evaluation.
• Translate ambitious ideas into clear standards and scalable systems.

Responsibilities

• Define and protect brand positioning, voice, identity, and architecture.
• Translate vision into brand principles and actionable standards.
• Differentiate VAI from other destinations.
• Lead creative vision across content, design, and digital experiences.
• Create a cohesive narrative connecting all VAI experiences.
• Lead PR and reputation strategy for credibility and reach.
• Build a globally recognizable brand with loyalty and enterprise value.
• Guard the brand’s distinctiveness and aspirational appeal.
• Map and improve guest touchpoints from arrival to departure.
• Establish guest experience philosophy, standards, and expectations.
• Identify friction points and deliver memorable moments.
• Direct environmental storytelling, interiors, lighting, and signage.
• Develop differentiated guest experiences for diverse audiences.
• Establish Voice of the Guest metrics and audits.
• Collaborate with Operations to translate insights into improvements.
• Shape internal brand experience and integrate into HR processes.
• Train and socialize brand values across teams.
• Influence uniforms, back-of-house, and internal communications.
• Create recognition and engagement strategies to reinforce culture.
• Measure adoption of experience standards across teams.

Skills

Executive leadership

Brand strategy

Experience design

Multidisciplinary leadership

Pre-opening experience

Consumer insights

Executive collaboration

Budget & ROI

Creative execution

Education

Bachelor’s degree in Marketing/Brand Strategy/Hospitality/Design/Communications/Business

Job description

VAI Resort seeks a Chief Brand & Experience Officer to lead the brand, guest experience, and team culture for a path-breaking resort in Glendale, AZ. You will shape the brand promise, design extraordinary experiences, and align operations with brand standards to ensure emotional, memorable guest journeys.

The role requires extensive executive leadership in experience-driven hospitality, with a track record of launching major destinations and driving cross-functional teams to deliver premium,