Chief Brand & Creative Lead

Atomic; New York (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

Golden Child, a Miami-based pet nutrition startup, is seeking Head of Brand & Creative to lead brand direction across packaging, campaigns, content, digital experiences, and activations.

You will own the brand’s strategy, build a lean creative team, guide shoots, proofs, copy, and production, and collaborate with the CMO and cross-functional partners to relaunch the brand.

This hands-on role requires 8+ years of experience and a passion for food, design, and dogs.

Qualifications

• 8+ years in brand/creative roles; leadership of multidisciplinary teams.
• Portfolio showing distinctive point of view across brand identity, packaging, campaigns, photography, film, and digital.
• Experience building or evolving a consumer brand in food, beverage, beauty, wellness, or design-led categories.
• Strong art direction and storytelling with ability to give precise feedback on design and copy.
• Experience taking packaging through production and overseeing physical materials.
• Experience commissioning photography and video with budgets and approvals.
• Understanding paid creative and how to collaborate with Growth without diluting brand voice.
• Experience managing internal creatives and external collaborators.
• Comfortable shaping concepts and staying involved through final details.
• Resourceful, decisive, energized by building at an early stage.
• Interest in food, design, and the relationship between dogs and their people.

Responsibilities

• Lead brand strategy and creative direction for the relaunch and ongoing campaigns.
• Own rebrand across customer touchpoints and set creative standards for design, photography, film, and copy.
• Oversee packaging development and physical brand experiences from concept to production.
• Develop a packaging system supporting new products and future channels.
• Build editorial/content plans around Golden Child’s food and veterinary nutrition expertise.
• Lead campaigns and collaborate with Growth to optimize messaging and performance.
• Shape influencer programs and partnerships to fit brand voice.
• Manage an internal creative team with freelancers and production partners.

Skills

Brand leadership

Art direction

Storytelling

Packaging design

Photography direction

Video production

Campaigns

Multidisciplinary team leadership

Job description

Golden Child, a Miami-based pet nutrition startup, is seeking Head of Brand & Creative to lead brand direction across packaging, campaigns, content, digital experiences, and activations.

You will own the brand’s strategy, build a lean creative team, guide shoots, proofs, copy, and production, and collaborate with the CMO and cross-functional partners to relaunch the brand.

This hands-on role requires 8+ years of experience and a passion for food, design, and dogs.