Chief Brand & Communications Officer

William & Mary; Williamsburg (VA); Hybrid; USD 100,000 - 140,000; Full time

Job summary

William & Mary is seeking a Chief Marketing & Communications Officer to lead its global brand strategy and marketing efforts. In this vital role, you will oversee all marketing and communications initiatives, guide a high-performing team, and influence the narrative of a prestigious school. With a focus on data-driven strategies, you will drive enrollment across various programs.

This position demands strategic leadership and proven experience in managing brands and marketing campaigns, providing a unique opportunity to shape the future of a renowned institution.

Qualifications

• Minimum of 7+ years of progressive marketing leadership experience.
• Demonstrated success leading integrated marketing strategies.
• Strong communication and executive presentation skills.

Responsibilities

• Leverage data-driven marketing strategies to drive enrollment growth.
• Lead proactive media relations and thought leadership strategies.
• Manage the marketing and media budget strategically.

Skills

Strategic Leadership

Digital Marketing

Team Management

Communication Skills

Education

Bachelor’s degree in marketing, communications, business, or related field

Master’s degree in a relevant field

Tools

Salesforce

HubSpot

Marketing Cloud

Job description

William & Mary is seeking a Chief Marketing & Communications Officer to lead its global brand strategy and marketing efforts. In this vital role, you will oversee all marketing and communications initiatives, guide a high-performing team, and influence the narrative of a prestigious school. With a focus on data-driven strategies, you will drive enrollment across various programs.

This position demands strategic leadership and proven experience in managing brands and marketing campaigns, providing a unique opportunity to shape the future of a renowned institution.