Channel Sales Manager – Critical Power

Peter Kazella and Associates, Inc; Ashburn (VA); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading provider of critical power infrastructure is seeking a Channel Sales Manager to drive revenue growth through managing a network of representatives and selling critical power generator solutions. The ideal candidate will have strong channel sales experience and knowledge of power systems. This role offers significant career growth opportunities and a strong compensation package.

Benefits

Medical insurance

401(k) plan

Competitive salaries

Qualifications

• 5+ years of experience in channel sales within critical power or industrial electrical sectors.
• Proven experience managing rep networks or indirect sales channels.
• Excellent communication and training skills.

Responsibilities

• Develop and execute channel sales strategies aligned with company goals.
• Identify and recruit high-potential channel partners and resellers.
• Drive revenue growth by enabling reps to cross-sell and upsell.

Skills

Channel sales management

Customer relationship management

Technical support

Sales strategy development

Education

Bachelor’s degree in Electrical Engineering or related field

Tools

Microsoft Office Suite

CRM tools like Salesforce

Job description

Overview

Channel Sales Manager – Critical Power / Generators
This opportunity is working directly with a leading provider of critical power infrastructure supporting mission-critical facilities across North America. This firm delivers state-of-the-art generator solutions to clients in the data center, industrial, manufacturing, and healthcare sectors. Their product and service offerings ensure power reliability and uptime for some of the world’s most vital operations. This opportunity offers career growth with exciting projects, cutting-edge technology, and a strong compensation and benefits package.

We are seeking a Channel Sales Manager to lead sales efforts by driving revenue growth and managing sales activities through a network of Rep Firms across the US. This individual will manage and expand a network of manufacturer’s representatives, focusing on selling critical power generator solutions. The ideal candidate will have experience managing channel sales or indirect sales networks, deep knowledge of critical power systems, and a strong ability to support business development in mission-critical environments. The Channel Sales Manager will support the channel’s success with overseeing the sales process to deal closure while maintaining a high level of customer satisfaction.

Responsibilities

• Develop and execute comprehensive channel sales strategies aligned with company goals and target markets
• Own the strategy and execution of the manufacturer’s representative network across the US
• Identify and recruit high-potential channel partners and resellers
• Build strong relationships with rep firm leadership and support reps in closing deals
• Drive revenue growth by enabling reps to cross-sell and upsell within key market segments
• Lead and mentor the rep network, providing product training and technical support
• Coordinate with internal teams on product positioning, proposals, and quotes
• Participate in sales meetings, RFP responses, and client presentations as needed
• Support reps throughout the entire sales cycle—from lead generation to after-sales support
• Attend and represent the company at trade shows, conferences, and networking events
• Track channel KPIs, provide regular reports on performance, and optimize strategies accordingly
• Collaborate cross-functionally with product management, marketing, and engineering teams
• Act as the voice of the channel to internal stakeholders, providing insights into customer trends and competitive landscape

Qualifications

• Bachelor’s degree in Electrical Engineering or a related technical field is a plus
• 5+ years of experience in channel sales within the critical power or industrial electrical sectors
• Proven experience managing rep networks or indirect sales channels
• Background in generator OEMs, power systems, Uninterruptible Power Supply (UPS) systems or electrical infrastructure is a must
• Familiarity with mission-critical industries such as data centers, manufacturing, or healthcare
• Existing business relationships with Data Center executives, contractors, facilities managers, GC’s and consulting engineers
• Active member of professional industry groups such as 7×24 Exchange, AFCOM, ASHRAE, IEEE, Uptime Institute, DCD, IMasons, or Bisnow
• Excellent communication and interpersonal skills
• Excellent communication, training, and presentation skills
• Strong ability to support complex sales cycles, technical content, and customer relationships
• Proficient in Microsoft Office Suite and CRM tools such as Salesforce
• Highly organized with strong time management and analytical skills
• Willingness to travel up to 50% across the U.S.
• U.S. based location required (East Coast Preferred) otherwise must live near a major Airport
• Military veterans with electrical/mechanical experience are strongly encouraged to apply (e.g., Navy Nukes – EMN, ETN, MMNs, Seabees; Army – Power Generation; Air Force – Power Production; Coast Guard; Maritime, etc.)

Submittal Instructions

Please apply directly by clicking the link below, alternatively you can forward your resume directly to: [e-mail]

After applying, if you have further questions, you may call 973-895-5200 and ask for Iggy. You can also submit via our career portal and take a look at other Critical Facility openings we are working on at https://www.pkaza.com/jobs/

If this job is not for you, feel free to forward this along. WE PAY FOR REFERRALS!!

Company offers competitive salaries and benefits package including medical insurance, a 401(k) plan

EOE/AA Employer M/F/D/V

Pkaza LLC is a third-party employment firm. All fees assessed by Pkaza LLC will be paid by our employer that we represent and not by the candidate