Channel Program Manager

Socket.dev; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k

Paid Holidays and PTO

Paid STD

Paid LTD

Job summary

Korbyt is seeking a Channel Program Manager to operationalize its partner ecosystem, drive demand generation, and enable strategic partners across remote and in-person channels. You will define partner benefits, track performance, and orchestrate joint campaigns with marketing and sales.

You will own internal operations, lead inbound routing, maintain Salesforce data, and develop repeatable co-marketing packages for partners, traveling to partner offices for enablement and events as needed.

Qualifications

• Bachelor's degree in Business, Marketing, Information Technology, or related field.
• 5-8+ years of channel management or partner program experience.
• Experience in SaaS, digital signage, AV technology, or enterprise software.
• Experience managing VARs, distributors, integrators, and technology alliances.

Responsibilities

• Define partner benefits and expectations with VP, Global Partner.
• Track partner performance and cadence reviews.
• Coordinate partner sales and marketing campaigns with available resources.
• Inbound lead routing and direct-to-partner transitions.
• Salesforce data maintenance and reporting with sales/marketing ops.
• Build repeatable co-marketing packages for partners.
• Support remote enablement initiatives with partner resources.
• Coordinate demand generation programs (events, webinars, campaigns).

Skills

Channel management

Partner program management

Project management

Communication

SaaS sales experience

Education

Bachelor's degree in Business, Marketing, Information Technology, or related field

Tools

Salesforce

Microsoft Office

Job description

Description

WHO WE ARE

At Korbyt, we advocate for employees: the most valuable assets for any company. That's what fuels our never-ending desire to help companies improve the way they communicate with the workforce. When a company can reach everyone, there is opportunity to capture attention and instill action through the delivery of relevant content, data and information. And an engaged, informed workplace achieves business success. We began as RMG Networks 40 years ago, with a heritage in broadcasting content. Today as Korbyt, our future is at the forefront of helping to transform the workplace experience.

At the heart of every company are great people. We are a diverse group of people, working as teams to support each other, our partners and customers. If you have passion and integrity, love what you do, and care about making a difference, then bring your talents to Korbyt and help us transform the workplace experience.

WHAT WE ARE LOOKING FOR

The Channel Program Manager operationalizes the core functions of Korbyt's Channel Sales and Marketing program - driving demand generation and partner enablement across both remote and in-person channels, while delivering high-touch program management for strategic (P1 and P2) partners.

Additionally, we are looking for those who have experience supporting internal and channel sales organizations operationally and with enablement materials. Your sales experience focuses on complex solutions selling and should include experience with systems integrators, referral partners, and technology partners.

Requirements

WHAT YOU'LL DO

Program Structure and Performance

• Support VP, Global Partner in defining partner benefits and expectations
• Track partner performance and manage regular partner cadences for review
• Orchestrate partner sales and marketing campaigns with the support of those functions and available resources.
• Internal tracking and reporting of cross-functional requirements and initiatives

Internal Operations

• Inbound lead routing and direct-to-partner transitions
• Salesforce data maintenance and reporting in partnership with sales and marketing operations
• Cross-functional coordination within Korbyt

Partner Enablement

• Build a repeatable co-marketing package for partners to sell Korbyt
• Travel to partner local offices for lunch-and-learns, happy hours, and general enablement activities
• Support remote enablement initiatives with key partner resources

Demand Gen & Strategic Programs

• Support communications of sales plays for selling of Korbyt by channel partners
• Account mapping program with data collection for BDR outreach
• Generate and coordinate programs for demand generation, including but not limited to in-person events, webinars, email campaigns, advertising, and others.

Partner Tier Engagement

• P1 Strategic Partners - High-Touch
  • Strategic plans managed with executive sponsorship
  • AE support for local visits and account mapping
  • Joint demand-gen initiatives with Marketing
• P2 & P3 Partners - Hybrid
  • AE support for local visits and account mapping
  • Self-service demand-gen enablement packages from Marketing
• P4 & Inbound - Self-Service
  • Self-service enablement packages for P4 partners
  • Manage and qualify inbound partner leads opportunistically

WHAT YOU HAVE

• Bachelor's degree in Business, Marketing, Information Technology, or related field.
• 5-8+ years of channel management or partner program experience.
• Experience in SaaS, digital signage, AV technology, or enterprise software.
• Experience managing VARs, distributors, integrators, and technology alliances.
• Project Management Professional (PMP) certification is a plus.
• Channel certifications (CompTIA, Cisco, Microsoft, AWS, or vendor-specific) are beneficial.
• Experience selling SaaS Solutions through Channel Partners
• Experience in the Corporate Communications space a distinct advantage.
• Ability to align technology solutions to complex, multi-stakeholder business problems and utilize strategic thinking skills to solve customer problems
• Technologically adept and business acumen focused with outstanding communication both written and oral, negotiation and presentation skills
• Ability to work individually and on a collaborative team in a fast paced and continuously evolving environment
• Strong computer skills including the Microsoft Office (Word, PowerPoint, Excel) and Salesforce is a plus

BENEFITS INCLUDE

• Medical, Dental, Vision insurance, the first of month, following hire date
• 401k
• Paid Holidays and PTO
• Paid STD
• Paid LTD
• and more....