Channel Partner Manager
Location: Remote (United States)
Department: Sales
What You'll Do
Credit Union Partner Relationship Management
- Serve as the primary day-to-day contact for an assigned portfolio of credit union partners, leagues, and affiliate organizations.
- Build trust-based relationships with key decision-makers, including CEO, COO, HR Directors, and board contacts at credit union partners.
- Conduct regular touchpoints — calls, meetings, site visits — to maintain engagement, share updates, and identify referral opportunities.
- Represent AFA at credit union chapter events, league conferences, and regional gatherings to expand network and visibility.
Referral Generation and Pipeline Development
- Generate qualified referrals by educating credit union partners on AFA's value proposition and executive benefit solutions.
- Identify credit unions in the assigned portfolio with eligible executive populations and introduce AFA's services at the appropriate level.
- Coordinate warm introductions between credit union leadership and AFA's sales team to advance opportunities through the pipeline.
- Track all partner activity, referrals, and pipeline contributions in Salesforce CRM with accuracy and consistency.
Partner Onboarding and Enablement
- Support the onboarding of new credit union partners, ensuring they understand AFA's offerings, referral process, and expected outcomes.
- Deliver partner education sessions covering AFA's executive benefit products, the credit union market landscape, and relevant SERP and nonqualified plan concepts.
- Provide partners with co-branded materials, leave-behinds, and marketing support developed in collaboration with AFA's Marketing team.
- Serve as a resource for partners who have questions about AFA's services, solutions, or process — escalating to the VP or internal specialists as appropriate.
What You Bring
Required
- 3–5 years of experience in business development, relationship management, sales, or partnership roles.
- Experience working with or selling into credit unions, financial cooperatives, or financial services organizations strongly preferred.
- Demonstrated ability to build and maintain trusted professional relationships across multiple stakeholder levels.
- Strong verbal and written communication skills; comfortable presenting to executives and conducting group education sessions.
- Proficiency in Salesforce CRM or comparable platform; strong organizational and follow-through skills.
- Self-starter comfortable working independently in a remote environment with minimal day-to-day oversight.
Preferred
- Familiarity with executive benefit concepts, including SERP, split-dollar, nonqualified deferred compensation, or COLI/BOLI solutions.
- Existing relationships within the credit union league system or America's Credit Unions affiliate network.
- Experience in channel sales, referral-based selling, or partner account management.
- Bachelor's degree in Business, Finance, Marketing, or a related field.
About the Company
Acumen Financial Advantage serves as a strategic financial partner to banks and mission-driven organizations, including credit unions, healthcare providers, educational institutions, and nonprofits—focusing on the areas that most directly shape financial performance: leadership strength, capital discipline, and long-term stewardship. Our team brings deep, specialized experience and a holistic, outcome-first perspective, working alongside leadership to navigate complexity and build durable advantage over time.