Channel Marketing Manager- Plumbing & Mechanical

Elkay; Milwaukee (WI); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive Salary

Medical, Dental, Vision, STD, LTD, AD&

Matching 401(k) Contribution

Educational Reimbursement

Employee Stock Purchase Plan

Job summary

Zurn Elkay seeks a Channel Marketing Manager to shape and execute integrated marketing strategies for plumbing wholesale and mechanical channels. You will own the channel plan, lead campaigns, and align with Sales, Product Marketing and external reps to drive profitable growth.

Responsibilities include developing training for showrooms, managing budgets, and coordinating digital properties to support key accounts.

Qualifications

• Bachelor's degree in Marketing, Business or related field required.
• 10+ years of B2B marketing experience with channel/wholesale focus preferred.
• Proven ability to lead cross-functional initiatives and drive GTM strategies.

Responsibilities

• Develop an annual channel marketing plan for plumbing wholesale, mechanical and showrooms.
• Lead marketing strategy for key wholesale accounts and national segments.
• Collaborate with sales leadership, product marketing and external reps to launch new products.
• Define merchandising plans, incentive programs, and sales enablement tools.
• Oversee budget and ROI for wholesale/showroom channel marketing activities.
• Build channel dashboards and report KPIs monthly.

Skills

Strong analytical mind

Excellent communication skills

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing, Business or related field

Tools

Hubspot

Microsoft Dynamics

Tableau

Job description

The **Channel Marketing Manager – Plumbing & Mechanical** plays a pivotal role in shaping and executing integrated marketing strategies that drive revenue growth and enhance the customer experience across the plumbing wholesale & mechanical sales channel at Zurn Elkay. This position owns the marketing strategy and execution and understands the P&L drivers, and product marketing and sales objectives to make strong go-to-market recommendations that support our key customers’ sales growth and profitability. The role collaborates with sales leadership & external rep firms to develop and implement strategic marketing programs for accounts and end customers, ensuring brand consistency, market penetration and customer engagement across multiple verticals in wholesale including; education, healthcare, hospitality, government, correctional and other large commercial verticals.This highly collaborative role requires a data-driven, customer-centric marketer who thrives in a cross-functional, matrix environment, partnering closely with Sales, Product Management, Pricing, and Digital teams to drive results.**ESSENTIAL JOB FUNCTIONS****Strategic Marketing Leadership & P&L Ownership*** Develop an annual channel marketing plan for plumbing wholesale, mechanical and showrooms with strategies and tactics by each vertical focusing on actions for each of the large accounts (Ferguson, Hajoca, FW Webb, etc)* Works with product marketing teams, sales leadership and rep firms (across all relevant product lines, filtration, drinking water, drains, flow systems, etc) and sales to launch new products into the key wholesale accounts and grow profitable sales* Lead marketing strategy for key business growth segments and national wholesale accounts across verticals inclusive of education, healthcare, office, manufacturing and other large commercial projects* Works collaboratively with internal sales, reps and product marketing teams to develop training programs tied specifically to plumbing wholesale customers to grow brand awareness & sales* Define and implement merchandising plans, incentive programs, promotional campaigns, and sales enablement tools specific to key plumbing wholesale accounts and key verticals* Set the strategy and collaborate with marketing operations on relevant digital properties including website and rep portal* Ensure marketing strategies are aligned with sales forecasts and brand objectives* Develop and manage the budget for wholesale/showroom channel marketing activities and optimize ROI* Recommends and works with research team on conducting relevant quantitative or qualitative research to support channel partners initiatives**Lead Generation & Campaign Development*** Define and implement merchandising plans, incentive programs, promotional campaigns, lead generation and email campaigns and other sales enablement tools for wholesale customers* Develop and deliver relevant presentations for key customers* Collaborate with Sales Managers and Demand & Media teams on lead generation and conversion by executing key marketing tactics with target personas* Set strategy and collaborate with demand and media manager to identify key trade advertising programs that grow awareness of Zurn Elkay products and brands in Wholesale channel* Works with Channel Marketing Mgr – Online to ensure all brick-and-mortar strategies can translate into appropriate online content and eCommerce initiatives to grow key accounts**Marketing & Field Intelligence*** Build and maintain strong wholesale/showroom channel expertise through regular field travel, customer visits and attendance at key industry events and tradeshows* Monitor competitive activity, pricing dynamics and market trends within the MRO channel and translate findings into actionable strategies and tactics* Develop and maintain channel dashboards with agreed upon annual KPI’s and report out to team on monthly basis**Customer Experience & Communication*** Creates a consistent and compelling customer experience across all touchpoints by aligning channel-specific marketing communications with brand messaging* Partners with customer experience, sales and product teams to ensure marketing initiatives meet customer expectations and improve overall customer satisfaction**People Management*** Ability to mentor and manage 1 direct report**Cross-Functional Collaboration*** Partners closely with wholesale sales leadership, product marketing teams, demand gen teams and corporate communications and creative teams to develop plans and tactics* Serves as the key liaison between sales and the product marketing team to ensure relevant information on key wholesale customers informs decisions on go-to-market strategy**EDUCATION & EXPERIENCE*** Bachelor’s degree in Marketing, Business or related field is required* 10+ years of experience in B2B marketing with a focus on channel marketing and integrated strategy* People management experience**KNOWLEDGE, SKILLS, ABILITIES & BEHAVIORS*** Strong analytical mind – ability to absorb data and turn it into actionable plans* Knowledge of Hubspot, Microsoft Dynamics, Tableau and other analytic software toolS* Demonstrated success in managing cross-functional projects and influencing key stakeholders* Excellent communication and presentation skills* Detail oriented, organized and ability to manage multiple projects and deadlines in a face paced environment, high sense of urgency* Ability to position products and programs in a creative and innovative way to drive awareness, growth and sales* Self-motivated, ability to work independently as well as cross-functionally to drive results## ## *Total Rewards and Benefits** Competitive Salary* Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance* Matching 401(k) Contribution* Health Savings Account* Up to 3 weeks starting Vacation (may increase with tenure)* 12 Paid Holidays* Annual Bonus Eligibility* Educational Reimbursement* Matching Gift Program* Employee Stock Purchase Plan – purchase company stock at a discount!