Vice President, Integrated Marketing

Highwire; San Francisco (CA); Hybrid; USD 130,000 - 195,000; Full time

Benefits offered by this job

Hybrid work model

401(k) matching

Medical, dental, and vision coverage

Paid parental leave

Generous vacation policy

Monthly technology reimbursement

Job summary

Highwire seeks a dynamic Vice President of Marketing to orchestrate integrated campaigns and lead client accounts. You will guide cross-functional teams, translating client goals into strategic programs that elevate brands and deliver measurable outcomes.

You will oversee strategic direction, manage senior client relationships, and optimize campaigns based on performance analytics. This role offers a hybrid work model with strong growth and comprehensive benefits.

Qualifications

• Bachelor's degree in integrated marketing, journalism, communications, or a related field.
• 8–10 years of progressive experience in integrated marketing with a strong focus on client service and account management within an agency environment.
• Proven experience in developing and leading integrated marketing strategies and campaigns with content's role in driving awareness.
• Experience briefing and collaborating with creative and production teams.
• Strong client management and communication skills; ability to build rapport with marketing-level client contacts.
• Solid understanding of marketing analytics and ability to interpret data for strategic decisions.

Responsibilities

• Serve as the primary strategic point of contact for assigned key client accounts, building long-term relationships at the marketing leadership level.
• Develop and champion integrated marketing strategies and full-funnel campaign plans across content, creative, and social disciplines.
• Collaborate with clients to understand objectives, audiences, and challenges, translating insights into actionable marketing approaches.
• Brief and collaborate with internal content, creative, and production teams to ensure clear objectives and timely, on-brand delivery of assets.
• Provide direction to project managers and ensure projects are on schedule, within budget, and aligned with client expectations.
• Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives.
• Advocate for client needs across all agency teams and drive process improvements to enhance the client experience.
• Contribute to the development of compelling case studies and assist with award entries where appropriate.

Skills

Strategic thinking

Client management

Communication

Leadership

Project management

Analytics

Education

Bachelor's degree in integrated marketing

Job description

Vice President, Integrated Marketing

Highwire is seeking a dynamic and results-oriented Vice President of Marketing to serve as a key strategic leader and the central point of orchestration for our valued client accounts. In this pivotal role, you will be the \"account glue\", driving integrated marketing initiatives forward, building strong client relationships, and ensuring exceptional delivery and client satisfaction. You will work closely with our content, creative, and social teams to develop and execute impactful campaigns that achieve our clients' business objectives.

You will provide strategic guidance and direction to project managers, strategists, creatives, and communications teams, ensuring seamless execution and adherence to timelines. Your ability to understand client needs, translate them into effective strategies, and collaborate across internal teams will be critical to your success.

Key Responsibilities

• Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level.


• Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement.


• Client Needs & Insights: Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches.


• Creative & Production Liaison: Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets.


• Project Management Oversight: Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations.


• Performance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes.


• Internal Advocacy: Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account.


• Process Improvement: Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience.


• Contribution to Agency Excellence: Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes.

Requirements

• Bachelor’s degree in integrated marketing, journalism, communications, or a related field.


• Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment.


• Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content's role in driving awareness.


• Experience briefing and collaborating effectively with creative (design) and production teams.


• Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles.


• Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts.


• Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions.


• Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously.


• A proactive, solutions-oriented mindset with a strong commitment to client success.

The salary range for this position is $130,000 to $195,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment


• Growth Mindset


• Inclusion Always


• Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:

• Competitive salary with merit-based opportunities for growth


• Flexible hybrid work model tailored to your schedule and lifestyle


• Generous vacation policy, including extended summer and winter breaks


• Early log-off on Fridays through our Empower Hours program


• 401(k) plan with employer matching


• Comprehensive medical, dental, and vision coverage, plus FSA options


• Paid parental leave benefits


• Annual Growth Mindset stipend for books, events, or learning experiences


• Monthly technology reimbursement


• Wellness benefit program for mental and physical health


• 501c3 donation matching program


• Mentorship and ongoing professional development opportunities


• Monthly recognition and team celebrations


• Employee referral and new business referral bonuses


• Quarterly Highwire events and team gatherings
  
• Dog-friendly office environment


• A supportive, inclusive, and collaborative workplace where you can grow and do your best work

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

As set forth in Highwire ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.