Channel Marketing Manager

SureWerx; Chicago (IL); Hybrid; USD 90,000 - 135,000; Full time

Job summary

SureWerx is seeking a Channel Marketing Manager to bring our brand to life through trade shows, events, and product launches. You will connect Marketing, Product and Sales to deliver high-impact programs across North America.

The role is hybrid, located in the Elgin/Chicago area or nearby, with on-site collaboration three days a week and travel as needed. A Bachelor’s degree in Marketing or related field is required and 5–8 years of relevant experience is preferred.

Qualifications

• 5–8 years of experience in event, field, or customer marketing
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Experience in B2B, industrial, PPE, construction, or manufacturing environments preferred
• Strong cross-functional coordination across Marketing, Product and Sales

Responsibilities

• Lead the trade show and customer event strategy across North America with ROI-focused objectives
• Define event objectives, attendee mix, targets, and success measures with stakeholders
• Design booth layouts, product presentation, demos, and on-site experiences to maintain brand consistency
• Develop end-to-end event plans including logistics, staffing, and customer engagement
• Coordinate venues, vendors, shipping, setup, and teardown for events
• Manage event budgets, including forecasting, approvals and cost control
• Travel to key events to oversee execution and capture insights for future programs
• Partner with Product Teams on launch coordination and GTM timelines
• Develop and execute channel marketing materials and communications for launches

Skills

Cross-functional coordination

Project management

Timeline management

Attention to detail

Process improvement

Education

Bachelor’s degree in Marketing or related field

Job description

SureWerx is a leading manufacturer of innovative safety, tool and equipment products and solutions. Since 1957, we’ve been trusted to keep all who use our products safe in even the most challenging environments. Today, our growing family of world-leading brands serves customers and partners across the U.S., Canada and Europe.

At SureWerx, you’ll have the opportunity to challenge yourself in a supportive, growth-oriented culture of industry leaders. You’ll help shape our future as we continue to expand into new products, services and markets, and we’ll invest in your development so you can grow your career with us.

Position Summary

The Channel Marketing Manager brings the SureWerx brand to life through best-in‑class trade shows, customer events and product launches. This role serves as a key connector across Marketing, Product and Sales, ensuring initiatives are executed with precision, consistency and impact across every customer touchpoint. As part of the Customer Engagement team, the role helps drive flawless market activation while enabling cross‑functional teams to operate effectively at scale.

This is a hybrid role, and the ideal candidate will be located in the Elgin/Chicago area or in commutable distance. The Hybrid work schedule is 3 days per week onsite and two days off site and available for more or on‑site meetings as the business requires. Some travel will be required for this role.

Key Responsibilities

Trade Shows & Customer Events (End-to‑End Ownership)

• Lead the trade show and customer event strategy across North America, recommending which events to attend based on brand priorities, commercial objectives, target audience, and return on investment
• Partner with Sales, Product and Marketing leaders to define event objectives, attendee mix, customer targets, and success measures for each program
• Recommend booth layouts, product presentation strategy, demo approach, and on‑site experience to ensure a strong, consistent SureWerx brand presence
• Develop event plans that align logistics, messaging, staffing, and customer engagement activities to business goals
• Coordinate end‑to‑end execution including venues, booth space, vendors, shipping, inventory, setup, teardown, and on‑site delivery
• Manage and track event budgets, including forecasting, approvals, and cost control, while identifying opportunities to improve effectiveness and efficiency
• Attend key trade shows and customer events to oversee execution, support stakeholder engagement, and capture insights to improve future programs

New Product Introduction (NPI) & Launch Coordination

• Partner with Product Managers on the product launch strategy.
• Plan launches across Marketing, Product, and Sales
• Own and manage the launch calendar, ensuring visibility across all stakeholders
• Ensure all required marketing assets, sales tools, and campaign elements are complete prior to launch
• Drive alignment on go‑to‑market timelines, messaging, and execution plans
• Support the development and deployment of launch kits for internal teams and distributor partners
• Lead the distribution of campaign assets to customer marketing teams and sales partners
• Ensure all teams are working with the most up‑to‑date materials and messaging
• Maintain centralized campaign toolkits, sales decks, and event‑ready assets
• Act as the single point of coordination for campaign rollout across regions and customers

Communications & Channel Marketing

• Create customer communications and channel marketing materials that support product launches, promotions, and customer engagement programs
• Support the development and execution of channel marketing programs in partnership with Sales, Product and Marketing teams
• Draft and coordinate social posts, campaign copy, and customer‑facing communications that align with approved messaging and brand standards
• Create and maintain customer‑ready templates, launch communications, and supporting materials for internal teams and distributor partners
• Help create customer presentations and channel‑facing sales materials

AI & Modern Marketing Tools

• Use AI and modern marketing tools to improve planning, coordination, content workflows, and execution efficiency
• Identify opportunities to streamline processes, reduce manual work, and improve speed and quality across launches and customer engagement activities

Core Capabilities

• Strong cross‑functional coordination across Marketing, Product and Sales
• Project management and execution across multiple priorities
• Ability to manage timelines, workflows and stakeholder communication
• Operational discipline with strong attention to detail and follow‑through
• Continuous improvement mindset focused on efficiency and execution quality

Key Requirements

Experience & Technical Capability

5–8 Years Of Experience In

• Event marketing
• Field marketing
• Customer marketing
• Marketing operations
• Workflow & Tools Expertise

Experience in B2B, industrial, PPE, construction, or manufacturing environments preferred

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

SureWerx is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at SureWerx are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, Strategic, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

SureWerx will not tolerate discrimination or harassment based on any of these characteristics.

Applicants must have valid authorization to work in the United States for any employer and must not require, now or in the future, visa sponsorship, or transferable working visa.