Channel Marketing Director

Canonical; Los Angeles (CA); Remote; USD 120,000 - 160,000; Full time

Job summary

Join a leading open source software provider as a Channel Marketing Director. Drive Go-To-Market strategies across a diverse partner ecosystem, manage a talented marketing team, and enhance ROI through innovative campaigns. This remote role offers competitive benefits and opportunities for international travel.

Benefits

Annual learning and development budget

Performance-based bonuses

Wellness programs

Travel opportunities

Family leave

Qualifications

• Strong understanding of the technology ecosystem.
• Proven leadership in aligning diverse partners.
• Track record of successful co-marketing programs.

Responsibilities

• Building a marketing strategy to drive pipeline growth.
• Executing partner campaigns across the funnel.
• Mentoring and developing a diverse team of partner marketers.

Skills

Leadership

Communication

Curiosity

Education

High School Diploma

University Degree

Job description

Join to apply for the Channel Marketing Director role at Canonical.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include major public cloud and silicon providers, as well as industry leaders across sectors. The company is founder-led, profitable, and growing, with a global distributed team of over 1200 colleagues in more than 75 countries, with few office-based roles. Teams meet periodically in interesting locations worldwide to align on strategy and execution.

We have created a new leadership role, Channel Marketing Director, to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, through channel and hardware manufacturers. As the publisher of Ubuntu and a leading open source provider, we support our partners technically and commercially in various innovative value chains such as Public Cloud, Cybersecurity, AI, and IoT.

Reporting to the VP of Marketing, you will lead a team of marketing managers managing partner programs, working closely with partners to make Canonical their trusted partner for open source-based products and solutions. You will be responsible for maximizing ROI of campaigns supporting partner activities, whether sell-to, sell-through, or sell-with.

The partner marketing team comprises talented professionals skilled in joint value propositions, lead generation campaigns, creating compelling messages/assets, and selecting effective channels within complex supply chains. They are passionate about technology and early adopters of advanced partner analytics technologies.

Location: This role is home-based in the AMER region.

Key responsibilities include:

1. Building a marketing strategy to drive pipeline growth and revenue through key partners such as Silicon, IHV, ODM, Channel, GSIs, etc.
2. Aligning with growth, field, and product marketing to deliver integrated activities.
3. Executing partner campaigns across the funnel, from recruitment to demand generation.
4. Engaging the partner community with exceptional content in collaboration with communication, product, and alliances teams.
5. Enhancing partner impact through programmatic approaches.
6. Creating bespoke plans and joint value propositions to differentiate in the marketplace.
7. Championing partner collaboration internally and externally.
8. Managing Marketing Development Funds (MDF).
9. Driving adoption of analytics and reporting tools to improve ROI.
10. Mentoring and developing a diverse team of partner marketers.
11. Cultivating a culture of testing and optimization.

Qualifications and experience:

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud providers, and channels.
• Proven leadership in aligning diverse partners around Go To Market strategies.
• Track record of successful co-marketing programs in the tech space.
• Experience reporting on complex partner marketing activities.
• Ability to foster a culture of excellence, agility, and self-drive.
• Curiosity and continuous learning mindset.
• Excellent communication skills in English, verbal and written.
• Strong academic results at high school and university.
• Willingness to travel internationally up to four times a year for company events lasting up to two weeks.

Additional preferred qualifications:

• Familiarity with specific verticals like Telco, Finance, Industrial, Automotive.
• Experience leading distributed teams across time zones.

What we offer:

• Distributed work environment with biannual in-person team sprints.
• USD 2,000 annual learning and development budget.
• Annual compensation review and performance-based bonuses.
• Additional benefits reflecting our values, including wellness programs, travel opportunities, and family leave.

About Canonical:

Canonical is a pioneering open source tech firm, publisher of Ubuntu, and a leader in AI, IoT, and cloud platforms. We recruit globally and uphold high standards of excellence. Our team has worked remotely since 2004, and working here offers a forward-looking, innovative environment.

Canonical is an equal opportunity employer, committed to diversity and fair consideration for all applicants.