Channel Account Manager

Algo Communication Products Ltd.; Greenville (SC); On-site; USD 65,000 - 100,000; Full time

Job summary

Algo Communication Products Ltd. is seeking a Channel Accounts Manager to lead relationships with key distributors and resellers in North America.

You will drive sales growth by mobilizing distributor and partner sales and marketing teams to promote the Algo product portfolio. You will cultivate strong partnerships with ScanSource and TD SYNNEX, leveraging your industry knowledge and strategic thinking to expand Algo’s reach while achieving revenue targets.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 5+ years in sales, ideally within technology industry and channel partners.
• Experience with distributors ScanSource and/or TD SYNNEX is highly desirable.
• Strong communication and relationship-building skills across levels.

Responsibilities

• Manage and expand relationships with channel partners (distributors and resellers).
• Champion Algo product portfolio within channel ecosystem; train sales and technical teams.
• Collaborate on regular business reviews; analyze sales data and KPIs.
• Work with marketing on co-branded campaigns to drive lead generation.
• Provide ongoing product and sales training; be SME for Algo offerings.

Skills

Channel sales

Partner relationships

Product evangelism

Sales forecasting

Negotiation

Presentation skills

CRM proficiency

Cross-functional collaboration

Strategic thinking

Travel readiness

Training and coaching

Market insights

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Salesforce

Job description

Algo is a rapidly growing technology company specializing in the manufacturing and supply of audio and video communication products. Our innovative solutions are designed to make industrial communication safe, simple, and effective. We collaborate with some of the largest technology companies globally to deliver cutting-edge products to our customers.

Role Overview:

We are seeking a dynamic and results-driven Channel Accounts Manager, to join our team. In this role, you will take the lead in managing and expanding relationships with key distribution partnersScanSourceand TD SYNNEX. Ideally, you will have prior experience working for one of these partners and have a strong understanding of their sales processes. Your primary responsibility will be to foster strong partnerships with these distributors and resellers, driving sales growth by mobilizing their sales and marketing teams to support and promote the Algo product portfolio.

As a key player in our North American sales strategy, you will be expected toleverageyour industryexpertise, strategic thinking, and excellent relationship-building skills to expand Algo’s reach, ensure partner success, and achieve revenuetargets.

Key Responsibilities:

• Partner Relationship Management: Build andmaintainstrong, collaborative relationships with existing and potential channel partners.Identifynew business opportunities within these relationships and develop strategies to drive partner growth.
• Product Evangelism : Champion the Algo product portfolio within the channel ecosystem. Provide thorough product training to both the sales and technical teams of channel partners, ensuring they are equipped with the knowledge needed to effectively sell and support Algo products.
• Sales Performance Analysis: Collaborate with the Sales Manager to conduct regular business reviews with channel partners. Analyze sales data and performance metrics toidentifyareas for improvement and ensure alignment with sales targets.
• Joint Marketing Initiatives: Work closely with the marketing team to create and implement co-branded marketing campaigns and initiatives designed to enhance partner engagement and drive lead generation.
• Training and Support: Offer continuous product and sales training to channel partners. Act as a subject matter expert to help partners understand the full range of Algo’s offerings and value proposition.
• Market Insights: Stay ahead of industry trends, competitor activities, and customer feedback to adjust sales strategies andidentifynew business opportunities.
• Cross-Functional Collaboration: Work with the internal sales team, engineering, marketing, and accounting teams to ensure a unified approach to sales growth. Help drivecross-sellingand upselling initiatives within partner accounts.
• Sales Forecasting & Reporting :Maintainaccuratesales forecasts and reporting, providing regular updates on the status of your channel accounts and highlighting key achievements or challenges.
• Project Quoting & Pricing: Support the team with pricing strategies and project quoting asrequired, ensuring that all client proposals are aligned with businessobjectivesand market conditions.
• Networking & Industry Events: Represent Algo at industry events, conferences, and trade shows. Engage with potential partners and customers to build brand awareness and generate new business opportunities (travelrequiredwithin Canada and the US).

Key Requirements:

• Educational Background :Bachelor's degree in Business, Marketing, or a related field.
• Sales Experience :5+years of experience in a sales role, preferably within the technology industry. Prior experience workingfordistributors ScanSourceand/orTDSYNNEX, is highly desirable.
• Proven Success: Demonstratedtrack recordof meeting or exceeding sales targets and driving revenue growth through channel partners.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to build rapport and manage relationships effectively across various levels of an organization.
• Strategic Thinker : Strong ability to think strategically,identifyingkey opportunities and executing tactical plans to achieve business goals.
• Self-Motivated: Highly motivated with a results-driven mindset and the ability to work independently while achievingsales objectives.
• Negotiation & Presentation Skills : Strong negotiation and presentation skills, with the ability to effectively communicate the value proposition of Algo’s solutions to diverse audiences.
• Tech-Savvy : Ability to quickly learn and understandnew technologies, with a keen interest in exploring new industries and product categories.
• Cross-Functional Collaboration : Experience working cross-functionally with teams such as marketing, engineering, and accounting to drive business outcomes.
• CRM & Office Proficiency: Proficiencyin CRM software (Salesforce experience is an asset) and Microsoft Office Suite.
• Travel Flexibility: Willingness and availability to travel within Canada and the US asrequiredfor partner meetings, industry events, and conferences.