CEO Personal Brand Social Media Manager — Hybrid (SD, Relocation)

STN Digital; San Diego (CA); Hybrid; USD 71,000 - 99,000; Full time

Job summary

STN Digital in San Diego, CA is seeking a Social Media Manager, CEO Personal Brand to own and execute executive content for the CEO and STN's channels in a largely in-house capacity. The role blends strategic thinking with hands-on creation—capturing, editing, writing, publishing, and analyzing performance, with potential travel and relocation support as needed.

Candidates should live and breathe sports, entertainment, business, and internet culture, and be comfortable leading content with

Qualifications

• 3–5+ years of relevant social media experience within an agency, brand, sports, entertainment, creator, or executive-led environment.
• Strong portfolio demonstrating social-first storytelling, platform fluency, and hands-on content creation.
• Experience independently managing the full social content lifecycle, from ideation and capture through editing, publishing, and performance analysis.
• Experience managing social calendars, publishing workflows, approvals, and community management.
• Experience creating content for a CEO, founder, executive, athlete, creator, or other personality-led brand preferred.
• Agency and sports or entertainment industry experience preferred.
• Proficiency with CapCut, Photoshop, and similar social content creation tools preferred.
• Experience with LinkedIn executive thought leadership and B2B content preferred.

Responsibilities

• Build close working relationship with STN's CEO, developing a deep understanding of his voice, interests, expertise, and audience.
• Proactively identify content opportunities from conversations, meetings, travel, speaking engagements, industry developments, and everyday moments.
• Develop and pitch compelling social-first concepts that authentically reflect the CEO's personality and point of view.
• Capture, edit, write, and publish content across priority executive social channels.
• Establish a consistent content cadence and manage calendars, assets, approvals, and publishing workflows.
• Transform podcasts, interviews, speaking engagements, and business insights into engaging social content.
• Travel as needed to support executive content capture, conferences, and industry events.
• Analyze performance and recommend new formats, topics, and creative approaches to strengthen executive thought leadership.

Skills

Executive content partner

Content calendar management

Video capture & editing

Copywriting

Leadership collaboration

Analytics & performance

Adapt voice for executives

Project management

Cross-functional collaboration

Tools

CapCut

Photoshop

Job description

STN Digital in San Diego, CA is seeking a Social Media Manager, CEO Personal Brand to own and execute executive content for the CEO and STN's channels in a largely in-house capacity. The role blends strategic thinking with hands-on creation—capturing, editing, writing, publishing, and analyzing performance, with potential travel and relocation support as needed.

Candidates should live and breathe sports, entertainment, business, and internet culture, and be comfortable leading content with