CentralSquare Technologies is hiring : Senior Digital Marketing Specialist in Nas

CentralSquare Technologies; Nashville (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in the technology sector is seeking a Digital Marketing Manager to develop and implement effective marketing strategies. The ideal candidate will have strong B2B experience, familiarity with the latest digital marketing tools, and excellent communication skills. This role involves enhancing the company’s online presence and optimizing marketing campaigns to achieve revenue goals in a collaborative environment.

Qualifications

• 3-5 years of experience in a B2B marketing environment.
• Proficient in modern B2B MarTech stack.
• Ability to manage multiple initiatives in a fast-paced environment.

Responsibilities

• Plan, execute and optimize omni-channel campaigns for digital pipeline generation.
• Collaborate cross-functionally to deliver and measure digital marketing campaigns.
• Track and report on the performance of marketing efforts, providing actionable insights.

Skills

Digital Marketing

ABM

Automation best practices

SEO

PPC

Google Analytics

Communication Skills

Project Management

Education

Bachelor’s degree in marketing, business or related field

Tools

WordPress

Marketo

Salesforce

Demandbase

Job description

The Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.

Responsibilities :

Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals

Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities

Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns

Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence

Manage and update website content with relevant and consistent messaging

Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities

Work with web developers to enhance user experience and implement website enhancements

Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness

Requirements :

Bachelor’s degree in marketing, business or related field

3-5 years of experience in a B2B marketing environment

Strong understanding of Digital Marketing, ABM, retargeting and automation best practices

Proficient with modern B2B MarTech stack – WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc

Self-starter with a bias towards action, results, visibility and well-managed projects

Willingness to think outside the box, push the status quo, and think creatively

Excellent written and verbal communication skills

Ability to manage multiple initiatives at the same time in a fast-paced environment

Preferred Qualifications :

Public safety, public administration or state and local government technology experience

SaaS or cloud-based technology experience

Hands-on experience with Demandbase, 6sense or similar platform

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Centralsquare Hiring • Nashville, TN, United States