Celebrity Relations Manager

POP MART; Los Angeles (CA); On-site; USD 120,000 - 240,000; Full time

Benefits offered by this job

401k

Health insurance

PTO leave

Paid sick leave

Family leave

On-the-job training

Job summary

POP MART in Culver City, CA is seeking a Senior Celebrity Strategy & Relationship Development lead with 8-10+ years in artist relations or entertainment marketing. You will leverage connections with top agencies, publicists, and stylists to position POP MART as the first‑to‑market IP brand in the American entertainment industry.

This role drives cross‑over campaigns and content integrations with fashion and beauty brands, coordinates PR activations at premieres and awards, and partners with

Qualifications

• 8-10+ years in artist relations, celebrity PR, or entertainment marketing.
• Proven track record with top celebrity agents, publicists, stylists.
• Deep understanding of the Los Angeles entertainment ecosystem.
• Excellent communication and emotional intelligence.

Responsibilities

• Position POP MART as the go-to brand in the American entertainment industry through celebrity strategy and relationships.
• Coordinate organic celebrity unboxings, vlogs, and lifestyle content to drive product launches.
• Plan PR events at awards, premieres and red carpets, securing VIP exposure for POP MART IPs.
• Collaborate with e-commerce, retail, and PR teams to ensure seamless search-to-conversion for celebrity-endorsed products.

Skills

Artist relations

Celebrity PR

Entertainment marketing

Fashion/beauty brands

Celebrity networking

Job description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture.

As of the end of 2025, POP MART operates over 630 physical stores and more than 2,637Robo Shops across 20+ countries and regions. Through multiple cross‑border e‑commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Position Location: Culver City, CA office.

We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business.

What You Will Achieve:

Celebrity Strategy & Relationship Development

• Utilize existing connections with top celebrity agencies (e.g., CAA, UTA, WME), publicists, and personal stylists to position POP MART as the “first‑to‑market” brand in the American entertainment industry.
• Maintain close personal relationships with 10-20 core “celebrity collectors” – including singers, Hollywood actors, sports icons, and mega KOLs – and explore opportunities to turn them into deep, loyal fans of our IPs.

Cross‑over Campaigns & Content Integration

• Draw on your fashion/beauty background to orchestrate organic celebrity unboxings, vlog integrations, and daily lifestyle posts that drive new product launches.
• Partner with awards season moments (Grammys, Oscars, Met Gala), fashion weeks, and major premiere red carpets to secure gift bags and VIP lounge placements, generating natural, love‑driven exposure for POP MART IPs.

Event Marketing & PR Activations

• Work closely with PR and Marketing teams to support on‑ground PR events such as IP exhibition VIP openings, flagship store launches, Labubu Tours, etc., ensuring top celebrities attend as genuine IP fans.
• Monitor celebrity social media mentions of POP MART and quickly turn them into press releases or secondary creative content in collaboration with the internal PR team.

Cross‑functional Collaboration

• Partner with e-commerce and retail teams to ensure a seamless “search‑to‑conversion” funnel for celebrity‑endorsed products.

What You Will Need:

• Experience: 8-10+ years in artist relations, celebrity PR, or entertainment marketing, with at least 5 years in fashion or beauty brands (e.g., LVMH, Victoria’s Secret, Estée Lauder, Sephora, Alo Yoga) or at a top agency serving such clients.
• Network: Verifiable track record of direct, strong relationships with top celebrity agents, publicists, stylists, or core team members. Please provide examples of celebrity caliber (e.g., Oscar nominee, platinum‑certified recording artist, top‑tier athlete, etc.).
• Local Insight: Deep understanding of the Los Angeles and Beverly Hills entertainment ecosystem – including street style moments, red‑carpet seeding, and celebrity gifting PR.
• Communication: Exceptional business acumen and emotional intelligence; ability to balance brand needs with celebrity comfort zones.

Preferred

• A collector of blind boxes, designer toys, anime figures, or deep understanding of Gen Z subcultures.
• Experience running private fan communities or fan‑based social accounts for celebrities.

Soft Skills

• Passionate, detail‑oriented, and fiercely results‑driven – a “doer” who loves making things happen rather than just going through motions.
• Highly sensitive to social media trends – able to anticipate the next viral moment on TikTok or Instagram.

*The job posting highlights the most critical responsibilities and requirements of the job. It’s not all‑inclusive. There may be additional duties, responsibilities and qualifications for this job.

Physical Requirements

• Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment
• Must be able to occasionally lift or move items weighing up to 25 pounds

What We Offer

• Market‑competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, and family leave, etc.
• Opportunities to learn and lead: we provide on‑the‑job training to ensure employees are equipped with the most up‑to‑date skill sets and knowledge

For Los Angeles or San Francisco applicants: POP MART is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance.

POP MART is committed to providing a safe, inclusive, and respectful work environment. POP MART provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail]

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may vary for different regions of the U.S.

Pay offers are dependent on the location, as well as job‑related knowledge, skills, and experience.

• This position may be eligible to participate in a company incentive program.