CDP Architect For Apptad Technology _Remote

Apptad; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a CDP Architect to lead the implementation of customer data platforms. This role involves crafting strategies for data ingestion, customer profile synthesis, and journey orchestration, ensuring seamless integration with external systems. The ideal candidate will have extensive experience in customer insights and data management, along with a solid understanding of data quality and ETL processes. Join a forward-thinking company where your expertise will drive impactful customer-centric solutions and enhance data-driven decision-making across the organization.

Qualifications

• 12+ years of experience with a focus on customer-centric datasets.
• Strong understanding of customer profile segmentation and analytical processing.

Responsibilities

• Build strategy for CDP implementation and integration with data sources.
• Collaborate with stakeholders to define the roadmap for the project.

Skills

CDP Implementations

Customer Insights Data (CID)

Microsoft Dynamics

MDM Implementations

Data Quality

ETL

SQL

Data Modeling

Digital Marketing

Customer Segmentation

Job description

Must have experience:

• CDP (At least 1-2 end-to-end implementations of CDP project)
• Hands-on experience in CID (Customer insights data)
• Hands-on experience in Microsoft Dynamics
• Hands-on experience on MDM implementations

Microsoft Customer Insights - CDP Architect

Responsibilities:

• Build the overarching strategy and high-level plan for CDP implementation, ingestion from data sources, customer profile synthetization into traits and audiences, journey orchestration and integration with downstream systems.
• Design and build integration with external systems/data sources leveraging the CDP integration features.
• Hands-on experience in CID Implementation.
• Work with Functional SME to define the roadmap for Customer Data Platform project.
• Collaborate with IT stakeholders to understand Data Sources, Data Quality, and Data Source Mapping.
• Define Ingestion/Egression Patterns of data in Microsoft Customer Insights.
• Understand dependencies amongst data sources and destinations and provide inputs to building architecture and design documents.
• Bring best practices for CDP and Journey orchestration to the engagement. Work with internal and CDP vendor professional services to execute Omni channel use cases.

Desired skills:

• At least 1-2 end-to-end implementations of CDP project.
• Hands-on experience in CID (Customer insights data).
• Hands-on experience in Microsoft Dynamics.
• Hands-on experience on MDM implementations.
• Must have hands-on experience implementing Microsoft Customer Insights - Data and Microsoft Customer Insights - Journeys.
• Overall 12+ years of experience, with at least 5+ years of crafting customer-centric datasets (i.e. CRM, Call Center, Marketing, MDM, CDP, Offline, Point of Sale, etc.).
• Strong understanding of customer profile segmentation and experience in 360-degree view of customers in CDP for further analytical processing and decision making.
• Strong understanding of ETL, Data quality/Cleansing, and Identity resolution.
• Strong and hands-on knowledge of SQL, Data modeling, and Data warehouse.
• Knowledge of digital marketing, digital analytics, customer360, MarTech space is a big plus.