CB Marketing Acquisition Deepening + Relationship Growth

JPMorgan Chase & Co.; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

JPMorgan Chase & Co. is seeking an experienced marketing leader to drive the strategy for Savings, CD, and Debit products in New York. You will shape acquisition and engagement while coordinating with product and analytics teams to generate data-driven growth initiatives.

Responsibility includes cross-functional collaboration, performance forecasting, and executive-level reporting to inform multi-year growth plans and strategic roadmaps.

Qualifications

• Requires 5+ years in marketing, strategy, analytics, or related fields.
• Experience leading complex cross-functional initiatives.
• Proven ability to translate data into business recommendations.
• Strong executive communication and presentation skills.

Responsibilities

• Lead marketing strategy for Savings, CD, and Debit products, identifying opportunities to drive acquisition, engagement, and balances growth.
• Develop and execute integrated marketing strategies across paid, owned, earned, and branch channels.
• Partner with Product and Analytics teams to identify customer insights and develop data-driven growth initiatives.
• Support offer strategy, customer lifecycle marketing, and personalization efforts across the deposit portfolio.
• Drive business case development, performance tracking, forecasting, and executive-level reporting.
• Lead cross-functional initiatives spanning Marketing, Product, Finance, Risk, Legal, and Operations partners.
• Identify emerging market trends, competitive opportunities, and innovative approaches to accelerate growth.
• Influence strategic planning efforts and contribute to multi-year growth roadmaps.

Skills

Marketing leadership

Cross-functional leadership

Data-driven decision making

Executive communication

Job description

Key Responsibilities

• Lead marketing strategy for Savings, CD, and Debit products, identifying opportunities to drive acquisition, engagement, and balances growth.


• Develop and execute integrated marketing strategies across paid, owned, earned, and branch channels.


• Partner with Product and Analytics teams to identify customer insights and develop data-driven growth initiatives.


• Support offer strategy, customer lifecycle marketing, and personalization efforts across the deposit portfolio.


• Drive business case development, performance tracking, forecasting, and executive-level reporting.


• Lead cross-functional initiatives spanning Marketing, Product, Finance, Risk, Legal, and Operations partners.


• Identify emerging market trends, competitive opportunities, and innovative approaches to accelerate growth.


• Influence strategic planning efforts and contribute to multi-year growth roadmaps.
  

Required Qualifications

• 5+ years of experience in marketing, strategy, consulting, analytics, product management, or related fields.


• Proven ability to lead complex cross-functional initiatives.


• Strong analytical and problem-solving skills with experience translating data into business recommendations.


• Executive communication and presentation skills.


• Ability to thrive in a fast-paced, highly collaborative environment.