Causal Marketing Scientist — Bayesian MMM Expert

The Harris Poll; Northern (KY); Hybrid; USD 112,000 - 160,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

PTO plan

401k program

Tuition reimbursement

Paid parental leave

Pre-tax commuter benefits

Job summary

BERA.ai is seeking a Data Scientist focused on causal inference and marketing measurement to join its Data Science team. The role blends statistical modeling with brand strategy to understand what drives marketing performance, leveraging Bayesian methods and probabilistic programming.

Two experience levels are welcomed: early career with a thesis in causal inference or econometrics, or 2–5 years applying causal methods in marketing analytics.

Qualifications

• Applied experience in causal inference and/or marketing measurement (MMM, attribution, incrementality).
• Strong foundation in causal inference, probability, and experimental design.

Responsibilities

• Design, build, and validate models measuring causal impact of marketing on outcomes.
• Develop Bayesian models to quantify uncertainty and produce credible estimates.
• Test model assumptions, perform sensitivity analyses, iterate with new data.
• Translate modeling results into actionable business insights for marketing leaders.
• Collaborate with Product and Engineering to operationalize modeling outputs.

Skills

Causal inference

Marketing measurement

Bayesian modeling

Python for modeling

Data visualization

Education

Bachelor's/Master's/PhD in Statistics, Data Science, Econometrics, or related quantitative field

Tools

PyMC

Stan

Job description

BERA.ai is seeking a Data Scientist focused on causal inference and marketing measurement to join its Data Science team. The role blends statistical modeling with brand strategy to understand what drives marketing performance, leveraging Bayesian methods and probabilistic programming.

Two experience levels are welcomed: early career with a thesis in causal inference or econometrics, or 2–5 years applying causal methods in marketing analytics.