Category Planning Specialist

Beer Capitol Distributing LLC; Sussex (WI); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

401k Savings Plan

Life, Short & Long Term Disability

PTO

Job summary

Beer Capitol Distributing LLC is hiring a Category Planning Specialist in Sussex, WI. You will develop strategies to grow beverage category size and value, using data, shopper insights, and retailer collaboration to drive distribution and shelf space improvements.

The role involves analyzing account data, presenting proposals to retailers, and coordinating with sales teams to implement strategic category plans. Strong communication and project management are essential.

Qualifications

• Detail-oriented with strong planning skills.
• Able to analyze data and translate insights into category plans.
• Experience in beverage or CPG industry is preferred.

Responsibilities

• Develops and maintains understanding of retailers' strategies and goals.
• Leverages data sources, analytics, and shopper insights for plan analysis.
• Tracks distribution and sales revenue with sales leaders and chain management.
• Presents proposals to retailers and distributors to grow beverage category.
• Designs category management plans to grow space and assortment.
• Maintains retailer database and performs account analysis to drive market share.

Skills

Attention to detail

Planning and organizational skills

Verbal and written communication

Presentation skills

eoStar proficiency

Data analytics

Sales knowledge

Category management software

Negotiation skills

Collaborative teamwork

Education

High School Diploma or GED

Bachelor's degree preferred

Tools

eoStar

Route accounting software

Job description

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

• Great work and social environment
• Paid Time-Off
• Health Insurance
• Dental Insurance
• 401k Savings Plan
• Company Paid Life, Short Term and Long Term Disability Insurance
• Flexible Spending Benefits
• And more!

Beer Capitol in Sussex, WI now hiring for a Category Planning Specialist. The Category Planning Specialist is responsible for developing solutions for their assigned accounts to grow the size and the value of the customer's beverage category, while capturing a disproportionate share of growth which includes the sale and implementation of retail space plans.

Responsibilities

• 1. Develops and maintains an understanding of the retailers strategy, business needs, and goals.
• 2. Addresses business opportunities by leveraging multiple data sources, analytics, and shopper insights with a deep understanding of category and retail environments. Incorporates consumer/shopper insights and behaviors into plan analysis and recommendation.
• 3. Works collaboratively with sales leaders and chain management to track and measure distribution and sales revenue results.
• 4. Presents set proposal to retailers and distributors to build partnerships and grow the beverage category.
• 5. Designs and delivers category management plans to retailers to grow space and assortment aligned with business unit and supplier strategies.
• 6. Maintains retailer database, performs account analysis and reporting and acts as a category consultant. Analyzes account specific data or available syndicated data to achieve market share growth of shelf space, merchandising standards, and promotional objectives.
• 7. Develops store shelf sets using Category Management software and space and assortment tools to optimize retailers category.
• 8. Leads, schedules and installs category resets at store level in a timely and professional manner.
• 9. Assists in creating space planning maps and collaborates with the Category Manager to understand overall store layouts, category placements, and total unit capacity.
• 10. Collaborates with sales and management to incorporate new products and promotional merchandise in conjunction with finalized resets.
• 11. Maintains knowledge of product portfolio, promotions and product, industry and sales trends.
• 12. Works with the sales teams to build strong relationships with retailers.
• 13. Participates in sales meetings and training.
• 14. Assists sales team with day-to-day activities when needed.
• 15. Secures distribution in assigned trade channel by setting benchmarks and calling on accounts both independently and with sales representatives.
• 16. Updates product information including dimensions, descriptions and financial performance with the most current cost, price and movement data for all Off-Premise accounts.
• 17. Identifies and executes POS opportunities at accounts within our market.
• 18. Works with the customer in coordination with the sales team and other distributors to schedule customer resets.
• 19. Conducts pre- and post-analysis of cooler and shelf sets by counting sku's and cubic footage.
• 20. Follows up with sales team and sales management to ensure quality of work completed.
• 21. May participate in supplier crew drives and focus weeks with sales teams, as needed.

Requirements

Knowledge, Skills and Abilities

• 1. Attention to detail
• 2. Good planning and organizational skills
• 3. Excellent verbal and written communication skills
• 4. Strong informal and formal presentation skills
• 5. Proficient in the use and reporting of eoStar, route accounting software program and other industry applications
• 6. Ability to manage multiple priorities
• 7. Able to handle change on-the-go
• 8. Results driven, energetic and proactive
• 9. Analytical skills
• 10. Ability to handle adversity and pressure
• 11. Knowledge of sales techniques and tactics including required steps of a sales call - PROFIT and SPRITE
• 12. Professional composure
• 13. Adaptability and ability to assist a variety of internal customer groups and varying personality types on a daily basis; ability to work with challenging customers internally & externally
• 14. Proficient knowledge of category management methodologies, tools and software.
• 15. Strong collaborations skills, demonstrated ability to balance the competing needs of various stakeholders
• 16. Ability to make decisions timely with the appropriate amount of information available
• 17. Negotiation Skills
• 18. Maintains expert level knowledge of product portfolio and promotions
• 19. Knowledge of supplier quality assurance standards
• 20. Knowledge of supplier marketing guidelines and appropriate use of brands in displays and partnerships
• 21. Knowledgeable of key state and federal regulations governing alcohol distribution services such as legal drinking age, licensing, use of free goods and outdated product replacement.
• Deep understanding of pricing and promotions and able to calculate costs and pricing to ensure costs and profitability

Qualifications

• 1. High School Diploma or GED required; Bachelor’s degree in a related field is preferred
• 2. On- or off-premise experience and previous sales experience within the beverage industry highly preferred
• 3. Experience in the Consumer Product Goods (CPG) industry is preferred
• 4. Understanding of category management preferred
• 5. Industry professional certifications preferred
• 6. A valid driver’s license, reliable transportation and proof of insurance is required
• 7. Ability to acquire and maintain necessary liquor sales persons permit
• 8. Ability to acquire and maintain any other permits, licenses, etc. that may be required by the company
• May need to work evenings, weekends and holidays as necessary

Safety and Equipment

• 1. May have to use industry tools including pallet jack, box cutter, etc.

Physical Requirement Summary

• 1. Must be able to lift, carry, push and pull up to 40 pounds on a regular basis and up to 160 pounds on an occasional basis
• 2. Must be able to sit in a car for extended periods
• 3. Must be able to crouch, reach and grasp

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affintive Action Employer.