Inside Sales Representative

Frank Liquor Company Inc.; Town of Middleton (WI); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Paid Time-Off

Health Insurance

Dental Insurance

401k Savings Plan

Life Insurance

Short Term Disability

Long Term Disability

Flexible Spending Benefits

Job summary

Frank Beverage Group, a family-owned distributor of beer, wine and spirits, seeks an Inside Sales Representative for Middleton, WI. You will develop relationships with on-premise customers, promote products, and manage orders in a fast-paced, low-volume environment.

You will grow accounts, use CRM and Microsoft Office to report on activity, and align with PROFIT sales practices while ensuring regulatory compliance and exceptional service.

Qualifications

• High school diploma or equivalent required; bachelor’s degree preferred.
• 1–3 years of sales experience, preferably in beverage, foodservice, or hospitality.
• Strong communication, customer service, relationship-building, organization, and time-management skills.

Responsibilities

• Manage and grow a portfolio of on-premise beer, wine, and liquor accounts throughout designated Southwestern Wisconsin territories.
• Build strong customer relationships by understanding account needs, recommending products, and providing outstanding service.
• Conduct regular outreach through phone, email, and digital platforms to promote products and drive sales.
• Process customer orders, answer questions, and resolve issues efficiently and professionally.
• Partner with sales and delivery teams to ensure timely order fulfillment and customer satisfaction.
• Stay up to date on industry trends, new product launches, and competitor activity.
• Use CRM systems and Microsoft Office to track sales activity and generate reports.
• Support digital sales initiatives, including e-commerce tools and platforms.
• Follow the PROFIT sales methodology and apply effective sales-call practices.
• Stay current on supplier quality standards, marketing guidelines, and applicable state and federal alcohol regulations.
• Identify market trends and sales opportunities and adjust strategies to capitalize on them.

Skills

Sales experience

Communication

Customer service

Relationship-building

Organization

Time-management

Presentations

Product benefits

Math skills

Computer skills

CRM

Education

High School diploma or equivalent

Bachelor’s degree preferred

Tools

eoStar

PROFIT sales methodology

CRM

Sales/order-entry software

Microsoft Office

Job description

Description

Are you a relationship-builder who enjoys sales, customer service, and the fast-paced world of beer, wine, and spirits? Frank Liquor Company is looking for an Inside Sales Representative to join our team in Middleton!

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

• Great work and social environment
• Paid Time-Off
• Health Insurance
• Dental Insurance
• 401k Savings Plan
• Company Paid Life, Short Term and Long Term Disability Insurance
• Flexible Spending Benefits
• And more!

In this role, you’ll work with on-premise customers throughout Southwestern Wisconsin, helping them find the right products for their business while building strong, lasting relationships. You’ll combine your communication and sales skills with your knowledge of the beverage industry to grow accounts, identify opportunities, and deliver an exceptional customer experience.

The Inside Sales Representative will specialize in the sale of beer, wine, and liquor to on-premise accounts. This role is ideal for someone with a passion for the beverage industry, strong communication skills, and a knack for building lasting relationships with clients in a fast-paced, low-volume environment.

What You'll Do

• Manage and grow a portfolio of on-premise beer, wine, and liquor accounts throughout designated Southwestern Wisconsin territories.
• Build strong customer relationships by understanding account needs, recommending products, and providing outstanding service.
• Conduct regular outreach through phone, email, and digital platforms to promote products and drive sales.
• Process customer orders, answer questions, and resolve issues efficiently and professionally.
• Partner with sales and delivery teams to ensure timely order fulfillment and customer satisfaction.
• Stay up to date on industry trends, new product launches, and competitor activity.
• Use CRM systems and Microsoft Office to track sales activity and generate reports.
• Support digital sales initiatives, including e-commerce tools and platforms.
• Follow the PROFIT sales methodology and apply effective sales-call practices.
• Stay current on supplier quality standards, marketing guidelines, and applicable state and federal alcohol regulations.
• Identify market trends and sales opportunities and adjust strategies to capitalize on them.

Requirements

What We're Looking For

We’re looking for someone who is goal-driven, organized, adaptable, and confident communicating with a variety of customers and personalities. The ideal candidate will have:

• High school diploma or equivalent required; bachelor’s degree preferred.
• 1–3 years of sales experience, preferably in beverage, foodservice, or hospitality.
• Strong communication, customer service, relationship-building, organization, and time-management skills.
• Ability to influence customers, deliver presentations, and communicate product benefits professionally.
• Intermediate math and computer skills, including Microsoft Office, CRM, and sales/order-entry software.
• E-commerce experience preferred.
• Ability to work effectively with diverse customers and internal teams, including handling challenging interactions.
• Willingness to learn and promote beer, wine, and liquor products.
• Familiarity with eoStar, PROFIT sales methodology, supplier standards, and alcohol regulations is a plus.

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Aff..