Category Marketing Manager - Savory and Snacks

Givaudan Fragrances; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading company in the flavor and fragrance industry seeks a B2B Marketing professional in Cincinnati. The role requires expertise in market insights and multi-channel marketing strategies. Join a collaborative environment and make a positive impact while working with iconic brands in the consumer landscape.

Benefits

Major Medical

Dental

Vision

High Matching 401k Plan

Qualifications

• 5+ years of experience in B2B Marketing with clear grasp of branding.
• Experience in CPG Food & Beverage is helpful.
• Demonstrated sense of curiosity.

Responsibilities

• Combine market, competitive, and customer insights to guide product strategy.
• Craft compelling experiences through storytelling.
• Collaborate with marketing functions to develop cross-category marketing programs.

Skills

B2B Marketing

Branding

Consumer Behavior

Multi-channel Marketing

Creative Skills

Education

Bachelor's Degree in Marketing

Tools

CRM Tools

Sales Enablement Tools

Marketing Automation Tools

Job description

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with our customers, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There's much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. In the USA, we develop, market and produce a wide array of solutions from our 25 most innovative sites, based across the country. Stretch your skills, create and get inspiration from passionate colleagues. Every day, your energy, your thirst for knowledge, and your creativity will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

The world enjoys tens of thousands of different brands and unique flavor experiences in food and beverage. We are the leaders in this multibillion-dollar global industry working with the world's most iconic brands. We need your inspiration and understanding of the consumer landscape to build our best pipeline of programs and marketing tools covering customer trends, customer-centric solutions, and new ideas using digital marketing approaches that enhance the experience of our customer conversations.

Reporting to the Sr. Category Marketing Manager for Savory and Snacks, you will help ensure our products, technology, and concepts are represented. You will focus on delivering valuable solutions for our customers' brands through multichannel marketing efforts that engage a broad audience and drive growth.

You will:

• Combine market, competitive, and customer insights to help guide product strategy.


• Craft compelling experiences through storytelling.


• Leverage contemporary marketing strategies to enhance brand visibility and influence.

This is an onsite position based in Cincinnati, Ohio, or Cranbury, New Jersey, with option for one day from home.

• Engage with passion:You will establish expertise in your category through analysis of market activity, customer products and brands, growth rate and market shares, new product introductions, competitive landscape, category and consumer dynamics. Develop relationships with Sales Team Members and customers and help accomplish important customer activities. Collaborate with marketing functions to develop and deliver cross-category marketing programs that contribute to the achievement of revenue goals. Work with applications scientists to translate trends into product demonstrations highlighting our portfolio to showcase to customers.

• Partner with insight:Identify opportunities and market share gaps through in-depth analysis of market data to develop your category strategy and relevant plans to achieve our goals. Design B2B marketing strategies to capture business, increase revenue and provide high return on investment. Ensure that customers know and understand how our business solutions and technologies demonstrate value to their brands and relate to their market goals.

• Lead with collaboration:Collaborate with Regional Product Managers and Segment Teams to support commercialization opportunities with complete marketing support. Support other commercial functions to develop marketing programs that contribute to the achievement of revenue goals. Be engaged in all parts of the customer journey - concept selling, program build, plan execution, customer retention efforts.

You?

• Bachelor's Degree in Marketing preferred, others to be considered when relevant work experience exists.


• 5+ years of experience in B2B Marketing with a clear grasp of branding, value propositions and consumer behavior. CPG Food & Beverage experience helpful.


• Experience with CRM, Sales Enablement, and marketing automation tools


• Creative skills and the ability to build multi-channel marketing campaigns to establish thought-leadership within the industry.


• Demonstrated sense of curiosity.

Benefits include Major Medical, Dental, Vision, and a High Matching 401k plan

Job Title and Base Salary determined by education and experience. $90-$130k per year.

#LI-Onsite

#ZR

At Givaudan, you contribute to delightful taste and scent experiences that touch people's lives.

You work within an inspiring teamwork culture - where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.

Every essence of you enriches our world.

Diversity drives innovation and creates closer connections with our employees, customers and partners.

Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.