Category Marketing Manager - Savory and Snacks

Givaudan; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading company in flavor and fragrance solutions is seeking a Category Marketing Manager for Savory and Snacks to craft compelling experiences and direct B2B marketing strategies. Based in Cincinnati or Cranbury, NY, this full-time position offers a competitive salary and benefits while driving innovative customer solutions in a vibrant market space.

Benefits

Major Medical

Dental

Vision

High Matching 401k

Qualifications

• 5+ years of experience in B2B Marketing.
• Experience in CPG Food & Beverage industry preferred.
• Ability to craft compelling marketing campaigns.

Responsibilities

• Combine market and consumer insights to guide product strategy.
• Deliver multichannel marketing efforts to drive growth.
• Collaborate with teams for cross-category marketing programs.

Skills

Branding

Consumer Behavior

Creative Skills

Multi-channel Marketing

Education

Bachelor's Degree in Marketing

Tools

CRM

Sales Enablement

Marketing Automation Tools

Job description

Category Marketing Manager - Savory and Snacks

Join to apply for the Category Marketing Manager - Savory and Snacks role at Givaudan

Category Marketing Manager - Savory and Snacks

15 hours ago Be among the first 25 applicants

Join to apply for the Category Marketing Manager - Savory and Snacks role at Givaudan

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with our customers, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. In the USA, we develop, market and produce a wide array of solutions from our 25 most innovative sites, based across the country. Stretch your skills, create and get inspiration from passionate colleagues. Every day, your energy, your thirst for knowledge, and your creativity will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

The world enjoys tens of thousands of different brands and unique flavor experiences in food and beverage. We are the leaders in this multibillion-dollar global industry working with the world's most iconic brands. We need your inspiration and understanding of the consumer landscape to build our best pipeline of programs and marketing tools covering customer trends, customer-centric solutions, and new ideas using digital marketing approaches that enhance the experience of our customer conversations.

Reporting to the Sr. Category Marketing Manager for Savory and Snacks, you will help ensure our products, technology, and concepts are represented. You will focus on delivering valuable solutions for our customers' brands through multichannel marketing efforts that engage a broad audience and drive growth.

You will:

• Combine market, competitive, and customer insights to help guide product strategy.
• Craft compelling experiences through storytelling.
• Leverage contemporary marketing strategies to enhance brand visibility and influence.
  
  

This is an onsite position based in Cincinnati, Ohio, or Cranbury, New Jersey, with option for one day from home.

• Engage with passion: You will establish expertise in your category through analysis of market activity, customer products and brands, growth rate and market shares, new product introductions, competitive landscape, category and consumer dynamics. Develop relationships with Sales Team Members and customers and help accomplish important customer activities. Collaborate with marketing functions to develop and deliver cross-category marketing programs that contribute to the achievement of revenue goals. Work with applications scientists to translate trends into product demonstrations highlighting our portfolio to showcase to customers.
• Partner with insight: Identify opportunities and market share gaps through in-depth analysis of market data to develop your category strategy and relevant plans to achieve our goals. Design B2B marketing strategies to capture business, increase revenue and provide high return on investment. Ensure that customers know and understand how our business solutions and technologies demonstrate value to their brands and relate to their market goals.
• Lead with collaboration: Collaborate with Regional Product Managers and Segment Teams to support commercialization opportunities with complete marketing support. Support other commercial functions to develop marketing programs that contribute to the achievement of revenue goals. Be engaged in all parts of the customer journey – concept selling, program build, plan execution, customer retention efforts.
  
  

You?

• Bachelor's Degree in Marketing preferred, others to be considered when relevant work experience exists.
• 5+ years of experience in B2B Marketing with a clear grasp of branding, value propositions and consumer behavior. CPG Food & Beverage experience helpful.
• Experience with CRM, Sales Enablement, and marketing automation tools
• Creative skills and the ability to build multi-channel marketing campaigns to establish thought-leadership within the industry.
• Demonstrated sense of curiosity.
  
  

Benefits include Major Medical, Dental, Vision, and a High Matching 401k plan

Job Title and Base Salary determined by education and experience. $90-$130k per year.

#ZR

At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.

You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.

Every essence of you enriches our world.

Diversity drives innovation and creates closer connections with our employees, customers and partners.

Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Chemical Manufacturing

Referrals increase your chances of interviewing at Givaudan by 2x

Sign in to set job alerts for “Category Marketing Manager” roles.

Cincinnati, OH $96,000.00-$143,000.00 20 hours ago

Area Director of Sales & Marketing - Hotels

The Village of Indian Hill, OH 1 week ago

Associate Marketing Manager – US Marketing Operations

Cincinnati, OH $91,000.00-$147,200.00 20 hours ago

Kenton County, KY $86,000.00-$154,700.00 22 hours ago

Director of Brand, Events, and Content Marketing

Adjunct Instructor - Department of Marketing, Lindner College of Business

Director of Investor Relations and Marketing

Senior Manager of Go-to-Market Strategy & Enablement

Senior Marketing & Communications Manager

Cincinnati, OH $73,000.00-$96,000.00 2 weeks ago

Cincinnati, OH $103,520.00-$181,150.00 3 days ago

Segment Marketing Manager I - Healthcare

Sr. Manager, Digital Media Planning & Buying

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.