Category Marketing Manager- Fishing and Boating

Bass Pro Shops; Springfield (MO); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Retail merchandise discounts

Medical benefits

401k Retirement Savings

Paid vacation and holidays

Job summary

Bass Pro Shops is seeking a Category Marketing Manager in Springfield, MO. This role involves leading strategic marketing initiatives that align with category merchandising priorities and product launches across both Bass Pro Shops and Cabela’s brands.

The ideal candidate will have a Bachelor's degree, 4-6 years of experience in retail marketing, and a passion for the outdoors. Responsibilities include managing marketing budgets and collaborating with cross-functional teams to enhance customer engagement and sales.

Full-time benefits include medical, dental, vision, and more!

Qualifications

• 4-6 years of experience in marketing with a focus on retail.
• Passion for the outdoors and alignment with company brand values.
• Ability to influence and work across multiple business functions.

Responsibilities

• Lead development of strategic marketing initiatives and campaigns.
• Partner with Merchandising to establish strategic marketing priorities.
• Analyze market performance to improve sales and customer engagement.

Skills

Omni-channel retail marketing experience

Strong strategic thinking

Data analysis and translation into strategies

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Business, Communications or Related

Tools

Microsoft Office Suite

Job description

## Category Marketing ManagerApplylocations: Springfield, MO (Bass Pro Shops Base Camp)time type: Full timeposted on: Posted Todaytime left to apply: End Date: October 10, 2026 (30+ days left to apply)job requisition id: R257014Position Summary:The Category Marketing Manager is responsible for leading the development and execution of strategic marketing initiatives that support category merchandising priorities, product launches, and brand objectives across Bass Pro Shops, Cabela’s branded products, and key national brand partners. This role serves as the primary liaison between Merchandising and Marketing for assigned merchandise categories, driving alignment, collaboration, and omni-channel execution across all marketing channels.This role will guide cross-functional teams in developing omni-channel marketing strategies that deliver a premium customer experience, support category sales and profitability goals, and strengthen brand positioning. The Category Marketing Manager will also play a key role in identifying opportunities for innovation, process improvement, and stronger integration between Merchandising and Marketing.ESSENTIAL FUNCTIONS:· Lead the development and execution of strategic marketing initiatives, product launches, campaigns, and enterprise priorities· Partner closely with Merchandising leadership and Marketing teams to establish strategic priorities and marketing focus areas for Bass Pro Shops and Cabela’s branded products, as well as select national brand partners.· Develop and manage budgets for assigned business areas and initiatives.· Partner with enterprise analytics teams to evaluate marketing performance, measure return on investment (ROI), and identify actionable insights related to sales, margin, customer engagement, shopper behavior, and inventory performance.· Monitor sales, margin, inventory, and customer trends to identify opportunities and risks within assigned categories.· Identify opportunities to integrate cross-functional expertise, customer insights, and analytical resources into merchandising and marketing planning.· Contribute to the development of future-focused marketing and merchandising strategies that improve organizational effectiveness and customer engagement.· ALL OTHER DUTIES AS ASSIGNEDEXPERIENCE/QUALIFICATIONS:· Minimum Degree Required: Bachelor's Degree in Marketing, Business, Communications or Related· Years of experience: 4-6KNOWLEDGE, SKILLS, AND ABILITY:· Strong understanding of merchandising and marketing strategy within a retail environment· Passion for the outdoors and alignment with the Bass Pro Shops and Cabela’s brand values· Omni-channel retail marketing experience preferred· Experience working with branded product strategies and national brand partnerships· Strong strategic thinking and problem-solving abilities· Self-starter with a high level of accountability and ownership· Ability to influence and collaborate across multiple business functions and leadership levels· Ability to analyze data and translate insights into actionable business strategies· Proficient in Microsoft Office SuiteTRAVEL REQUIREMENTS:· 10%PHYSICAL REQUIREMENTS:Regularly performs computer work and sits.Occasionally walks.Seldomly stands or lifts up to 50lbs.WORK ENVIRONMENT:OfficeINDEPENDENT JUDGEMENT:Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.MANAGEMENT LEVEL:ManagerRole is typically full-time,Role needs email access.Role never works remote.**Full Time Benefits Summary:** Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!* Medical* Dental* Vision* Health Savings Account* Flexible Spending Account* Voluntary benefits* 401k Retirement Savings* Paid holidays* Paid vacation* Paid sick time* Bass Pro Cares Fund* And more!Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.