Category Manager, New Products

Meta; Seattle (WA); On-site; USD 154,000 - 220,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta in Seattle, WA seeks an experienced Global Category Manager to spearhead the Optical and AI wearables category. You will define distribution strategy, drive cross-functional alignment, and oversee customer journeys, promotions, and channel partnerships to meet revenue goals.

You will lead Go-To-Market and channel strategies, work with Demand Planning, and ensure successful product adoption across Optical & Health channels.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 8+ years of experience in category performance management in the prescription optical industry.
• Proven track record of launching with analytical backing for Prescription - Optical products.
• Experience with consumer research and data-informed Go-To-Market and Go-To-Channel strategies.
• Proven ability to build relationships with internal and external partners.
• Experience in path to purchase, competitive sales analysis, and differentiation opportunities.
• Experience creating documents/presentations to influence stakeholders.

Responsibilities

• Define and drive alignment on the sales distribution strategy by analyzing portfolio performance and market trends.
• Create go-to-channel strategy and optimize customer journey for AI wearable optical products.
• Establish and manage long lead partner sell-in for Optical & Health channels through joint business plans.
• Create sales strategies and evaluate opportunities to grow the category.
• Provide annual sales guidance and develop global sales plans for the category.
• Align Lifetime Goals and budget for optical products to meet targets.
• Partner with demand planning to forecast sales plans and iterations.
• Collaborate to optimize prescription glasses customer experience and drive product adoption.
• Manage prescription data/analytics with partners to uncover insights for access and adoption.
• Serve as SME on prescription wearer/channel needs and mindsets.
• Develop and execute promotional/merchandising strategies aligned with launches and marketing support.

Skills

Category management

New product introductions

Go-To-Market strategy

Sales distribution strategy

Path to purchase analysis

Cross-functional collaboration

Data analysis

Strategic partnerships

Prescription optical market experience

AI tools integration

Education

Bachelor's degree in Business, Marketing, or related field

Tools

AI tools

Job description

Summary:

We are seeking an experienced Global Category Manager to build and grow our upcoming Optical sales category function. You will be working on the next frontier of the emerging AI Wearables category - a confluence of Fashion, Consumer Electronics, and Optical products.You will be responsible for defining and aligning the distribution strategy for our upcoming portfolio of optical products in the Wearable category. To be successful in this role, you will demonstrate ownership of business outcomes by identifying growth opportunities, driving cross-functional alignment, and executing strategies to achieve revenue goals to identify and grow initiatives that improve sales conversion and creatively execute a strategy to achieve revenue goals. This includes overseeing key customer journey touch points, promotional strategy, monitoring supply, analyzing sales metrics, managing the sales cycle, and identifying and closing gaps to goal.You will also partner cross-functionally with Product Marketing, Product Management, Business Development, Sales Channels, and Sales Operations to ensure we develop the right capability and channels to distribute Optical & Health wearable products.

Required Skills:

Category Manager, New Products Responsibilities:

1. Define and drive alignment on the sales distribution strategy by analyzing existing portfolio performance, monitoring competitive activity, analyzing market trends and identifying opportunities for differentiation for upcoming AI wearable optical products




2. Create go-to-channel (GTC) strategy to drive product sales via conducting path to purchase analysis by understanding customer behavior, identifying key touch points, and optimizing the customer journey for AI wearable optical products




3. Establish and manage long lead partner sell-in for the Optical & Health channels (example: Optical retailers, Wholesale Channel with Optical departments etc.) by building relationships, creating joint business plans, and ensuring effective communication and collaboration




4. Create sales strategies and evaluate sales opportunities that help develop and grow the category




5. Provide annual sales guidance by analyzing market trends, identifying opportunities for revenue growth, and developing global sales plans for the category




6. Align and define Lifetime Goals specifically for the optical related product and its supporting budget to drive towards its goals




7. Partner with demand planning to forecast Sales plan and manage subsequent iterations




8. Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption




9. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels




10. Serve as the subject matter expert on prescription wearer and channel needs and mindsets




11. Collaborate with cross-functional teams to develop and execute promotional and merchandising strategy while aligning with new product/feature launches and marketing support

Minimum Qualifications:

Minimum Qualifications:

1. Bachelor's degree in Business, Marketing, or related field




2. 8+ years of experience in category performance management in the prescription optical industry




3. Proven track record of managing launch moments with analytical background for Prescription - Optical products




4. Experience with consumer research and proficiently using data and insights to inform product, Go-To-Market and Go-To-Channel strategy




5. Proven track record of building relationships to effectively work with internal and external partners




6. Experience in conducting path to purchase, competitive sales analysis, and identifying opportunities for differentiation




7. Experience creating documents and presentations to inform and influence stakeholders

Preferred Qualifications:

Preferred Qualifications:

1. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)




2. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)




3. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)




4. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often




5. Experience in consumer electronics with a demonstrated interest in new and emerging tech




6. 10+ years of experience in category management, optical industry, or consumer electronics




7. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)




8. Masters Degree in Business, Marketing or related field




9. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)




10. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies




11. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)




12. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$154,000/year to $220,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].