Category Manager - Mass/Drug

Sazerac Company; Kentucky; Remote; USD 126,000 - 189,000; Full time

Job summary

Join a dynamic and innovative company that has a rich tradition in the beverage industry! This fully remote Category Manager role offers an exciting opportunity to leverage your analytical skills and strategic thinking to drive growth for renowned brands. You will collaborate with sales teams and retail partners, translating complex data into actionable insights that enhance business outcomes. Enjoy competitive pay and comprehensive benefits from day one, along with opportunities for professional development. Be part of a culture that values hard work, collaboration, and personal responsibility in a rapidly growing industry.

Benefits

Medical, dental, and vision insurance

401(k) plan with company matching

Paid time off and holidays

Tuition reimbursement

Mental health and wellness programs

Branded apparel and fun events

Qualifications

• 7+ years in Category Management or Shopper Insights within CPG or beverage sectors.
• Proven ability to analyze retail and shopper data for actionable recommendations.

Responsibilities

• Deliver insights and strategies to drive growth for Sazerac brands.
• Analyze syndicated and panel data to identify growth opportunities.

Skills

Analytical Skills

Communication Skills

Strategic Thinking

Critical Thinking

Project Management

Education

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Bachelor’s degree in Economics

Tools

Power BI

Excel

Tableau

Planogram Software

Job description

Sazerac Company Overview

Build your career at Sazerac! With nearly 400 years of history, Sazerac Company has thrived as an independent, American family-owned business with operations in the U.S. and globally. Since the 2000s, the company has experienced consistent double-digit growth annually. Sazerac produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye, along with popular brands like Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We pride ourselves on our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has been recognized as the “world’s most award-winning distillery” for over 200 years. Whether you're a recent graduate or an experienced professional, Sazerac offers opportunities for growth, competitive salaries, and benefits in an exciting, entrepreneurial industry.

Company/Location Overview

Why Sazerac?

• Innovative and Forward-Thinking: Join a company that values innovation and excellence, shaping the future of the beverage industry.
• Rich Tradition: Be part of a team rooted in craftsmanship and quality, creating memorable experiences.
• Collaborative Environment: Work in an inclusive, team-oriented atmosphere where your ideas are valued.
• Career Growth: Access ongoing learning and development opportunities to advance your career.

Job Description/Responsibilities

Note: This is a fully remote role, based in Ohio, Indiana, Kentucky, Missouri, or Texas. Responsibilities may vary by state due to regulatory standards.

This Category Manager - Mass/Drug role will provide insights, analytics, and strategies to drive growth for Sazerac brands and retail partners. The ideal candidate is an experienced CPG professional with strong analytical skills, excellent communication, and strategic thinking. They will serve as a strategic partner to sales teams and retail buyers, translating complex data into actionable insights to improve business outcomes. The role involves cross-functional collaboration, leading initiatives, and strengthening retailer relationships through data-driven support.

• Deliver consumer, category, and market insights to inform strategic decisions for partners like Meijer, Target, and drug channels.
• Analyze syndicated (Nielsen, IRI), panel (Numerator), and retailer data to identify growth opportunities and performance drivers.
• Work with sales teams to develop and present recommendations aligning with company and retailer strategies.
• Utilize tools such as Power BI, planogram software, and Excel for data storytelling and visualization.
• Generate reports and dashboards to monitor performance and identify opportunities or risks.
• Provide custom analyses and support special projects for leadership and customers.
• Conduct in-market visits to assess execution, shelf conditions, and identify volume/profit opportunities.
• Document scalable processes and best practices to improve team efficiency and onboarding.
• Stay updated on industry trends, shopper behavior, and competitive activity to enhance insights and planning.

Qualifications/Requirements

MUST HAVE:

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• 7+ years in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG or beverage/alcohol sectors.
• Experience supporting major national retailers, especially Target, Meijer, and drug channels.
• Proven ability to analyze retail and shopper data to deliver actionable recommendations.
• Expertise in syndicated data (Nielsen, IRI), panel data (Numerator), and retailer-specific platforms.
• Advanced skills in Excel, PowerPoint, and data visualization tools (Power BI, Tableau).
• Ability to work independently in a fast-paced environment and manage multiple priorities.
• Strong critical thinking, communication, and presentation skills.
• Strategic mindset with understanding of category growth levers.
• Excellent organizational and project management skills.
• Valid driver’s license and ability to work remotely.

PREFERRED:

• Expertise in data visualization and preparation tools (e.g., Tableau, Access, SQL, VBA, Alteryx).
• Experience with alcoholic beverages or DSD categories.

#LI-KG1

Culture and Benefits

Sazerac offers a dynamic environment for growth, emphasizing hard work, diligence, and personal responsibility. Our benefits include:

• Competitive pay and comprehensive benefits from day one, including medical, dental, vision, disability, and life insurance.
• Family coverage options, including domestic partners.
• Immediate access to a 401(k) plan with company matching.
• Paid time off, holidays, and parental leave.
• Mental health and wellness programs.
• Tuition reimbursement and scholarships for dependents.
• Branded apparel, fun events, and team member bottle purchases.
• Opportunities for professional development.

Note: Benefits, salary, and programs may vary by role and location. Salary figures are base only, excluding bonuses or reimbursements. Please consult your Talent Acquisition Partner for total rewards details. Sazerac is an equal opportunity employer, committed to diversity and inclusion.

Salary Range

Min: USD $126,000/year

Max: USD $189,000/year