Category Manager - DEWALT

Stanley Black & Decker, Inc.; United States; Remote; USD 125,000 - 145,000; Full time

Job summary

Join a leading global company as a Category Manager for the DEWALT brand, responsible for strategic planning and execution in product management. You will leverage market insights and data to drive category growth while ensuring alignment with the company's objectives and overall strategy. This remote position emphasizes innovation, cross-functional collaboration, and a commitment to excellence.

Benefits

Medical, dental, life, and vision insurance

401(k) and Employee Stock Purchase Plan

Paid time off and tuition reimbursement

Discounts on Stanley Black & Decker tools

Qualifications

• 5+ years of experience in category management or related field.
• Strong analytical skills with a data-driven approach.

Responsibilities

• Develop and execute category strategy for DEWALT products.
• Lead new product development and align with brand direction.
• Manage category P&L and conduct financial analysis.

Skills

Market & Competitor Analysis

Financial Reporting

Data-driven decision making

Education

Bachelor's Degree in Business Administration, Marketing, or related field

Job description

Join to apply for the Category Manager - DEWALT role at Stanley Black & Decker, Inc.

Join to apply for the Category Manager - DEWALT role at Stanley Black & Decker, Inc.

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

Category Manager: DEWALT – Remote

United States

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job:

As a Sr. Category Manager, you’ll be part of our DEWALT team working as a remote employee. The Category manager is responsible for planning, executing, and analyzing all go-to-market activities within the DEWALT category team. This role will manage the categories through the lifecycle of a product underpinned by a continuous focus on innovation. This role will develop and implement brand and category strategies across global markets underpinned by lifecycle management, conduct regular market analysis and manage the marketing budget allocation. This role needs to understand the company's overall business strategy and align their category strategy with the company's goals. They will also ensure correct brand and channel positioning with a clear and consistent brand message and drive commercial resource allocations. Overall, this Category Manager drives continuous improvement in processes and function. In this role, you will be the category expert within brand & category to deliver strategies that align to the category Strategy Ensuring Implementation Across the Full Product Lifecycle. You’ll get to:

• Develop and Execute Category Strategy: Drive the strategic direction for the Hand Tool and Storage categories across all portfolios, ensuring alignment with overall business objectives.
• Lead New Product Development (NPD): Guide the NPD process to align with brand direction, providing input during the early ideation phase and ensuring alignment with category strategy.
• Prioritize Product Development: Provide strategic feedback on the prioritization of product development projects to maximize category growth and profitability.
• Market Analysis and Insights: Gather and synthesize data from cross-functional teams to assess competitive positioning, identify market opportunities, and understand industry dynamics.
• Data-Driven Decision Making: Leverage large, SKU-intensive data sets to inform category strategy, optimize product assortment, and drive actionable insights for growth initiatives.
• Go-to-Market Planning: Transform market intelligence into actionable go-to-market plans, including impactful launch strategies for new product introductions.
• Category Education and Storytelling: Deliver compelling category education and storytelling to internal and external stakeholders to drive engagement and alignment.
• Product Life Cycle Management: Oversee the full product life cycle, including SKU rationalization, low/negative margin analysis, and end-of-life planning to maintain a healthy portfolio.
• Financial Analysis: Provide detailed financial analysis by category to support channel marketing teams during annual quoting and line review processes.
• Process Improvement: Identify opportunities for process optimization and lead organizational change initiatives to enhance efficiency and effectiveness.
• Budget Management: Recommend and allocate marketing budgets by category in collaboration with the brand marketing team to maximize ROI.
• Category P&L Ownership: Own the category’s P&L, ensuring accurate business performance reporting through Quarterly Business Reviews (QBRs), Monthly Business Reviews (MBRs), and Integrated Business Planning (IBP) processes.
• Operational Alignment: Lead operational alignment across supply chain, manufacturing, and marketing teams to ensure timely product availability and readiness.
• Cross-Functional Collaboration: Communicate category strategy effectively with cross-functional teams (sales, brand, product, channel) and act as the primary point of contact for product launches.
• Global Coordination: Collaborate with regional teams (e.g., EMEA, ANZ) on product development initiatives, marketing strategies, and life cycle management opportunities to ensure global alignment.
  
  
  

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor's Degree - Business Administration, Marketing, or related field.
• 5+ years of experience
• Market & Competitor Analysis experience
• Financial Reporting & Tracking
• Being data-driven
• Travel in to Towson, MD facility as needed (10%)
  
  
  

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.
  
  
  

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
  
  
  

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at [phone] or at [e-mail]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Appliances, Electrical, and Electronics Manufacturing, Industrial Machinery Manufacturing, and Manufacturing

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