Category Insights Manager

Cameron's Coffee; Shakopee (MN); Remote; USD 75,000 - 90,000; Full time

Job summary

Cameron's Coffee is seeking a Category Insights Manager to support Sales Managers by analyzing market trends, generating insights, and conducting research on shopper behavior. The ideal candidate will have a strong background in data analytics and extensive experience in the consumer goods industry. Responsibilities include collaborating with sales and marketing teams, as well as building relationships with retailer partners. This role is designed to lead data-driven decision-making processes that enhance sales and marketing strategies.

Benefits

Health, Dental and Vision Insurance

Paid Vacation

Paid Sick Time

401K with match

Cell phone reimbursement

Qualifications

• Minimum of 5 years in sales, research, or data analytics roles.
• Strong background in data analytics tools.
• Experience with SPINS and Nielsen data sources required.

Responsibilities

• Utilize data analytics to drive sales growth.
• Conduct market research to identify trends.
• Prepare reports for senior leadership.

Skills

Data Analytics

Market Research

Communication

Analytical Skills

Education

Bachelor’s degree in Business, Marketing, Data Analytics, or related field

Tools

SQL

Tableau

Microsoft Reporting Tools

Google Reporting Tools

Job description

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The Category Insights Manager will support Sales Managers by monitoring, Analyzing, and summarizing category and brand performance. Looking for risk and opportunities for the business. This person will also work with the Marketing team to understand shopper behavior and demographics. Utilizing data to become a trusted advisor to our retailer partners.

Key Responsibilities:

Data Analytics:

Utilize advanced data analytics tools and techniques to analyze sales data, market trends, and customer behavior.

Generate actionable insights from data analysis, identifying opportunities for sales growth and process optimization.

Develop predictive models and forecasting methods to anticipate market trends and customer demands.

Collaborate with cross-functional teams to integrate data analytics into sales strategies and decision-making processes.

Work with Sales Managers to build data driven sales presentations

Collaborate with our retailer partners utilizing data to become a trusted partner and build our relationship

Market Research and Strategy:

Conduct market research to identify new opportunities, market trends, and competitive landscape.

Collaborate with product development teams to align offerings with customer preferences and market demands.

Develop pricing strategies and promotional activities based on market research and data analysis.

Reporting and Communication:

Prepare and deliver regular reports and presentations to senior leadership, summarizing sales performance, market analysis, and data-driven insights.

Communicate complex data findings in a clear and concise manner, enabling stakeholders to make informed decisions.

Track, analyze, and report category, brand, and item performance to team

Work with several smaller retailers to gain an understanding of how data is being utilized by the Sales Managers

Experience and Qualifications:

Bachelor’s degree in Business, Marketing, Data Analytics, or related field

Minimum of 5 years of progressive experience in sales, research, or data analytics roles, preferably in the consumer packaged goods industry.

Strong background in utilizing data analytics tools (such as SQL, Tableau, or similar) to extract insights from large datasets.

Experience with SPINS, Nielsen, Circana or other syndicated retail data sources is required

Proficient in reporting tools in Microsoft or Google

Firm understanding of marketing principles

Exceptional analytical, problem-solving, and communication skills.

Proficiency in market research methodologies and competitive analysis.

Health, Dental and Vision Insurance

Paid Vacation

Paid Sick Time

401K with match

Cell phone reimbursement

Reporting Relationship: This role will report to the Head of Sales

Location: Remote, mid-west. Up to 20% travel as required

Compensation details: 75000-90000 Yearly Salary

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Consumer Goods

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