Category Insights Analyst - CPG Data & Trends

The Mike's Hard Lemonade Co.; Chicago (IL); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Comprehensive health and welfare benef

401(k) matching contributions

Paid time off including holidays and S

Job summary

Mark Anthony Group in Chicago, IL seeks a data-driven Category Insights Analyst to analyze POS scan and household panel data across US markets. You will develop fact-based dashboards and reports to guide national accounts and regional retailers, supporting category management and shelf validation.

Collaborating with Sales and analytics teams, you will translate complex data into actionable recommendations and monitor metrics such as volume, distribution, and on/off-premise share.

Qualifications

• 1+ years of proven category insights experience in CPG leveraging syndicated data platforms (Circana, Numerator).
• Strong Excel skills (Pivot Tables, V-Lookups, formulas) and experience with 3rd party apps (Qlikview).
• Strong data visualization skills in PowerPoint.
• Eagerness to learn new analytics concepts and tools.

Responsibilities

• Market Trend Analysis to identify segments, preferences, and market shifts.
• Sales Data Analysis to derive insights on performance metrics.
• Data Management & Analytics using multiple data sources and translating it into actionable recommendations.
• Competitive/Predictive Analysis of rivals' strategies and market moves.
• Category Management Strategies for product assortment and pricing.

Skills

Category insights

Excel, Pivot Tables

Qlikview

PowerPoint data viz

Tools

Circana

Numerator

Qlikview

Job description

Mark Anthony Group in Chicago, IL seeks a data-driven Category Insights Analyst to analyze POS scan and household panel data across US markets. You will develop fact-based dashboards and reports to guide national accounts and regional retailers, supporting category management and shelf validation.

Collaborating with Sales and analytics teams, you will translate complex data into actionable recommendations and monitor metrics such as volume, distribution, and on/off-premise share.