Category Development Manager

Deutsch Family; Stamford, Northern (CT, KY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

PTO

401(k) match

Product allowance

Tuition reimbursement

Gym reimbursement

Employee Assistance Program

Job summary

Deutsch Family Wine & Spirits is seeking a Category Development Manager in Stamford, CT. You will develop selling stories, analyze data, and collaborate with sales to grow DFWS share and category performance.

You will synthesize insights from Circana/Nielsen and other sources into actionable recommendations, support annual account plans, and drive distribution and activation at retail partners.

Qualifications

• 5-10 years of category management experience in CPG or syndicated data.
• Experience working with multiple retail environments is preferred.
• Experience calling on Total Wine & More is desirable.
• Expert Excel and PowerPoint skills for large data sets.

Responsibilities

• Develop fact-based selling stories to drive DFWS share growth.
• Synthesize insights into concise selling stories with quantified impact.
• Monitor depletions and retailer scan performance to inform plans and actions.
• Create national and chain-specific selling sheets and tools for distributors and field teams.
• Build annual account plans with programming and distribution goals.

Skills

Category management

CPG analytics

Advanced Excel

PowerPoint

Sales forecasting

Stakeholder influence

Education

Bachelor's Degree

Tools

Circana/Nielsen

ShopperSights/Spectra

Numerator

POS data

Job description

# Category Development ManagerCT - CT## Description**CHEERS!** Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022-2026.Deutsch Family Wine & Spirits is currently seeking a **Category Development Manager** who will support our business at Total Wine & More, working closely with their sales counterparts to deliver the annual account plan by developing powerful selling stories and tools that drive an increased DFWS share and category performance.This role provides critical support to and influences the account management process. Through their vision, thought leadership, and analytical expertise, the Category Development Manager directly supports the Account Directors/RCMs and the Category Development Team in developing consumer and customer focused strategies, tactics, and category grounded solutions.# Responsibilities:* Thought leadership, serving as first point of contact for all questions related to assigned accounts performance - requires regular communication and collaboration with VP of Strategic Accounts, Retail Chain Director, and Associate Director of Customer Development.* Develop powerful fact-based selling stories that drive DFWS share growth through portfolio expansion, increase share of retailer items/shelf and increase quality of brand programming in assigned accounts (features/displays).* Leverage data from multiple sources to proactively identify risk, opportunity, and performance gaps that impact business performance.* Synthesize insights into concise and impactful selling stories to influence decision making.* Proactively monitor depletions, Circana and retailer scan performance to understand the implications to the annual account plan and retailer strategies. Synthesize observations into a selling story with actionable recommendations and quantified impact.* Monitor competitive set and identify new threats or opportunities; identify key distribution, feature and display voids.* Customize national sales stories and sell sheets to meet chain specific needs.* Ability to conduct deep analytics beyond canned data tools and able to manipulate and integrate multiple data sources into presentations including Circana/Nielsen, ShopperSights/Spectra, panel, Numerator, customer card/POS data, custom research, etc.* Develop and maintain best-in-class tools to fully leverage the potential of retailer data todrive results for DFWS brands.* Work with the Account Director to build an annual account plan; including programming, innovation, distribution goals that achieve DFWS targets.* Attend retailer account calls focused on annual planning, innovation and distribution pitches, and quarterly programming meetings.* Drive alignment on execution of goals and programming regionally with Business Intelligence and Field Sales counterparts to ensure local execution of national chain programs.* Develop reporting and selling tools to be used by distributor and field sales teams to aid in the execution, sell-in, and up-sell of programming.* Help in the preparation of the annual retailer top-to-tops with targeted chain account.* Develop relationships with distributor Category Management counterparts to gain greater share of mind to assist with execution of plan goals.# Qualifications:* Self-motivated professional with 5-10 years’ category management experience in CPG or syndicated research industry (Circana/ACN).* Experience working with multiple retail environments is preferred.* Experience in the beverage alcohol category is highly desirable.* Experience calling on Total Wine & More.* Expert Excel and PowerPoint Skills must be competent in managing and manipulating large, complex data sets.* Experience in sales planning and forecasting.* Experience with retailer data scan data (e.g. Walmart Retail Link, Kroger M6, Target Partners, etc).* Strong understanding of chain selling and execution process.* Natural curiosity leads to the development of insights and drives to turn insights into action.* Demonstrated ability to transform data into insights communicated through compelling stories.* Creative thinker with the ability to tell a story with data.* Develop and manage scope, timeline, work plan and deliverables for projects; manage incoming project requests and maintain project queue.* Ability to multi-task and work in fast-paced, high demand environment.* Self-motivated and highly detailed oriented.* Strong negotiating and sales skills.* Strong interpersonal skills and the ability to effectively interface and influence at all levels within the Deutsch Family Wine & Spirits organization, accounts and distributor network.* Strong presentation skills.* Bachelor's Degree* Willingness to travel 25% of the time.* Location is flexible within Eastern and Central Time Zones.**What We Offer:*** Competitive compensation* Career development opportunities* Medical, dental, vision and life insurance, PTO* 401 (k) match* Product allowance to enjoy DFWS products* Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children* Gym reimbursement* Employee Assistance ProgramIf your background and experience meet these qualifications and you want to join a dynamic industry, please ***click here to apply.***