Category Developer - On Premise Diageo

Alliance Beverage Distributing Co., LLC; Phoenix (AZ); On-site; USD 75,000 - 115,000; Full time

Benefits offered by this job

Category Academy Training

Equal opportunity employer

Job summary

Breakthru Beverage Group is seeking a Diageo-dedicated Category Developer to be the sales and brand expert for an exciting spirits portfolio in the On-Premise market. You’ll build strong relationships with key accounts, grow brand presence, and bring the portfolio to life in bars, restaurants, and other influential venues.

You will drive sales, identify opportunities for placement, and execute events and activations while educating customers on brands and trends; two-week Category Academy

Qualifications

• Minimum of 3 years in sales or industry related experience.
• “Bachelor’s degree in related field and/or equivalent training and work experience.”
• Proficient with MS Office and related software.
• Strong communication, diplomacy and customer service skills, and ability to multi-task.

Responsibilities

• Drive sales, distribution, share, and velocity across assigned accounts.
• Be the go-to portfolio expert and trusted partner for customers.
• Identify opportunities to secure brands, placements, and activations.
• Execute brand activations, events, and consumer experiences.
• Educate customers on brands, trends, and opportunities.
• Build relationships with key stakeholders and decision-makers.
• Participate in an in-person Category Academy Training.

Skills

Sales experience

MS Office

Analytical skills

Communication skills

Driver's license

Teamwork

Detail oriented

Education

Bachelor’s degree

Equivalent training/work experience

Job description

Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub).

Time Type: Full time Remote Type: Job Family Group: Sales

Job Description Summary

Job Description: As a Diageo-dedicated Category Developer, you’ll be the sales and brand expert for an exciting portfolio of spirits within the On-Premise market. You’ll build strong relationships with key accounts, grow brand presence, and bring the portfolio to life in bars, restaurants, and other influential venues.

What You’ll Do

• Drive sales, distribution, share, and velocity across your assigned accounts
• Become the go-to portfolio expert and trusted partner for customers
• Identify opportunities to secure the right brands, placements, and activations
• Execute impactful brand activations, events, and consumer experiences
• Educate customers and account teams on brands, trends, and opportunities
• Build strong relationships with key decision-makers and industry partners
• Stay highly visible in the market and help turn strategy into results
• Category Developers will also participate in a two-week, in-person Category Academy Training designed to build deep portfolio knowledge and set you up for success in the role.

Job Responsibilities

• Drive and delivery on sales and marketing goals of assigned category and brands Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
• Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
• Present new products and beverage offerings and conduct monthly business reviews.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.
• Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory Develop and deliver training modules to the sales Team, customer, and supplier regarding sales trends Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc) Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier Focus on increasing share and velocity of assigned category.
• Ownership of account plan and execution based on brand plans Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits.
• Conduct staff educations and building of the category.
• Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts.
• Participate in supplier and category specific work-with sales calls.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
• Maintains customer confidence and protects operations by keeping information confidential.
• Maintains a safe and clean working environment by complying with procedures, rules and regulations.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 3 years in sales or industry related experience
• Deep knowledge of category or responsibility that this role will support
• Must have a valid driver’s license and be able to operate a motor vehicle
• Proficient PC skills using MS Office and other various computer programs including presentation software
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
• Analytic and Reporting skills
• Utilize sound judgement and problem-solving skills
• Ability to work in fast-paced, high-volume, team environment

Preferred Qualifications

• 5 years’ experience in industry or related and category expertise experience; such as: CSS Certification or WSET Spirits level 2; or Category specific certifications (Whiskey or Tequila)
• On-premise/hospitality experience
• Strong understand or background of consumer engagement mechanics

Physical Requirements

• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone
• Required to be able to operate a motor vehicle and possess a driver’s license.

Competencies

• Accountable for results which impact the department.
• Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call [phone] and let us know the nature of your request and your contact information.

Now that you know all about us, we’d like to know something about you.

We’re driven to be the industry leader in every way, including how we treat our associates. Which is why we’ve built a people-centric, relationship-driven culture designed to maximize career advancement, a sense of belonging, and wellness. Focused on enhancing every aspect and phase of your career, the Breakthru experience includes our commitment to your growth, belonging, and wellness. Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.