Category & Customer Insights Manager

Reser; Beaverton (OR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

Reser's Fine Foods is seeking a Manager, Category & Customer Insights to translate category and retailer insights into actionable growth strategies for the Reser’s brand portfolio. You will create analytical tools and reports to inform marketing and sales decisions.

You will partner with Marketing and Sales to optimize campaigns, promotions, and merchandising, leveraging syndicated data and consumer insights to drive growth across geographies and channels.

Qualifications

• Expert in syndicated marketing analytics tools and software platforms.
• Data-driven decision making and problem solving.
• Strong understanding of consumer behavior and retail trends.

Responsibilities

• Support execution of strategic growth plans with the marketing team.
• Analyze category performance using Circana/IRI, ACNielsen and related data.
• Develop reports and frameworks to collect and present data for review.
• Align with Brand and Sales teams on campaigns and at-shelf tactics.
• Collaborate across departments to provide analyses and reporting.
• Monitor competitive channel activity for brands, customers and geographies.
• Assist Sales in preparing for key customer appointments.
• Lead category and sales channel research initiatives.

Skills

Circana/IRI

AC Nielsen

84.51/Kroger

Microsoft Office

Education

Bachelor’s degree in business administration

MBA

Job description

Reser's Fine Foods - Corporate offices
15570 SW Jenkins Rd
Beaverton, OR 97006, USA

Reser's Fine Foods - Corporate offices
15570 SW Jenkins Rd
Beaverton, OR 97006, USA

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future. Reser’s offers choices whenever possible, because we recognize the diverse and ever-changing needs of our employees. Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.

We strive to be Employer of Choice. As one of our five cornerstones, this means that we go all-out to create an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees what to build a lasting career.

Visit our website to learn more about our competitive benefit programs – https://resers.com/careers/#benefits

Reser’s Fine Foods – Job Description

Title: Manager, Category & Customer Insights

Location: Corporate

Reports to: Director, Customer Marketing & Analytics

FLSA Status: Exempt

EEO Category: First/mid-level officials and managers

Job Summary:

The Manager, Category & Customer Insights is responsible for creating reports and other analytical tools to translate category, brand, and retailer-based insights into actionable and measurable short- and long-term strategies and plans for growth across the Reser’s brand portfolio.

Essential Position Functions

• Works in partnership with peers in the marketing team to support execution of strategic growth plans.
• Expert in syndicated research and analytical tools (e.g., Circana/IRI, ACNielsen, 84.51/Kroger) used to analyze and report on category performance, shopper behavior, market trends, and competitive activities, to identify key insights that inform marketing and sales strategies.
• Develops reports and frameworks to collect, analyze, and present internal and external data for review and distribution.
• Aligns with Brand and Sales teams to assess performance of brand and customer marketing campaigns, including but not limited to, promotion strategies, at-shelf merchandising tactics, and key trade initiatives.
• Collaborates across departments to provide critical analyses, reporting or special project work.
• Proactively reviews and reports on competitive channel activity for key brands, customers, and geographies.
• Works with Sales teams for preparation of key customer appointments, as needed.
• Leads category and sales channel research and custom database management.
• Other duties as assigned.

Education and Experience

• Bachelor’s degree in business administration, Marketing or a related field and 7+ years’ experience in marketing, category management, and consumer insights
• Experience requirement may be reduced to 5+ years with an MBA.

Knowledge, Skills and Abilities

• Expert in syndicated marketing analytics tools and software platforms for consumer-packaged goods
• Proficient in data-driven decision-making and problem-solving skills.
• Strong understanding of consumer behavior, retail trends, and customer insights.
• Ability to convey stories using charts and graphs.
• Excellent project management and organizational skills, with ability to manage multiple projects simultaneously.
• Strong communication and presentation skills.
• Strong PC skills, with expertise in Microsoft Office Suite.
• Team player with the ability to collaborate cross-functionally.
• Results- and detail-oriented, curious, and driven to excellence.

Physical Demands and Working Conditions

• Work is primarily performed in an office environment with periods of sitting at a desk working on a computer.
• May spend up to 10% of time on travel.

Exempt only: This position is eligible for a bonus based on company goals/performance.

Qualifications

Skills

Behaviors

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Motivations

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Education

Experience

Licenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.