Category Analyst

The Kraft Heinz Company; Rogers (AR); On-site; USD 78,000 - 97,000; Full time

Benefits offered by this job

Healthcare coverage

401k savings plan

Life & disability insurance

Wellbeing programs

Job summary

The Kraft Heinz Company in Rogers, AR seeks an Analyst for Category Strategy & Insights to turn customer, syndicated, POS, and shopper data into actionable recommendations on assortment, shelving, pricing, and promotions. You will build category stories and roadmaps supporting shelf space optimization and whitespace identification, grounded in shopper behavior.

Responsibilities include delivering routine reports, integrating diverse data sources, and communicating insights via PowerPoint and

Qualifications

• Bachelor’s degree in a relevant field or equivalent experience.
• Demonstrated analytical capability with large datasets and clear insights.
• Experience with retail POS, syndicated or panel data; familiarity with Scintilla, Circana, Numerator, Power BI or similar.
• Strong Excel skills for data manipulation and analysis.
• Excellent written and verbal communication; ability to tell stories in PowerPoint.
• Strong organization, time management and ability to meet deadlines.
• Ability to adapt to evolving business needs.

Responsibilities

• Deliver routine reporting and ad hoc analyses to identify category trends and opportunities.
• Analyze shopper behavior and category dynamics, including purchase frequency and penetration.
• Integrate multiple data sources to develop a holistic view of category performance.
• Translate analyses into clear customer-ready insights using PowerPoint and Power BI.
• Develop recommendations on distribution, assortment, shelving, pricing and promotion.
• Partner with customer teams and internal stakeholders to answer business questions.
• Contribute to team capability by improving reporting and insight frameworks.
• Manage multiple projects and timelines to meet deadlines in a fast-paced environment.

Skills

Analytical thinking

Communication skills

Time management

Adaptability

Education

Bachelor's degree in Business/Analytics

Tools

Power BI

Excel

Circana

Scintilla

Numerator

Job description

Job Description

The Analyst, Category Strategy & Insights leverages customer, syndicated, POS, and shopper/panel data (e.g., Scintilla, Circana, Numerator) and visualization tools (e.g., Power BI) to deliver routine reporting and in-depth analytics that translate into actionable recommendations on assortment, shelving, merchandising, pricing, and promotion. The role integrates space analytics and retailer context to build customer-specific category stories and roadmaps, supporting reset readiness through whitespace identification, SKU optimization, and planogram-informed space recommendations grounded in shopper behavior.

Key Responsibilities

• Deliver routine reporting and ad hoc analyses using customer, syndicated, and panel data to identify trends and opportunities in category performance.
• Analyze shopper behavior and category dynamics, including (as applicable) purchase frequency, buy rate, penetration, cross-shop, leakage, and shopper demographics.
• Integrate multiple data sources (e.g., Scintilla, Circana, Numerator, customer/retailer data, internal datasets) to develop a holistic view of category and shopper performance.
• Translate complex analyses into clear, customer-ready storytelling and insights using MS PowerPoint and visualization tools (e.g., Power BI).
• Develop recommendations on distribution, assortment, shelving/space productivity, merchandising, pricing, and promotion based on fact-based analysis.
• Partner with customer teams and internal stakeholders to understand business questions, align on objectives, and deliver insights that inform commercial decisions.
• Contribute to team capability building by aggregating best practices, improving analytical approaches, and supporting repeatable reporting and insight frameworks.
• Manage multiple projects and timelines with discipline; prioritize effectively to meet deadlines in a fast-paced and changing environment.

Required Qualifications

• Bachelor’s degree in a relevant field (e.g., Business, Analytics, Economics, Marketing, Statistics) or equivalent practical experience.
• Demonstrated analytical capability, including working with large datasets and producing clear, defensible insights.
• Experience with retail POS, syndicated, and/or panel data and related analytical approaches (e.g., Scintilla, Circana, Numerator, Power BI, or similar).
• Strong proficiency with Microsoft Excel, including data manipulation and structured analysis.
• Strong written and verbal communication skills, including the ability to build clear, audience-appropriate storylines in PowerPoint.
• Strong organizational, time management, and prioritization skills; ability to meet deadlines within specified time constraints.
• Ability to adapt to evolving business needs and ambiguity inherent in a newly formed role/team.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$77,800.00 - $97,300.00

Bonus:

This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors

Benefits:

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savingfor the future, we offer plans tailored to meet you and your family’s needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing:

We offer events, resources, and learning opportunities that inspire aphysical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k,Life, Accidental Death & Dismemberment, Disability

Location(s)

Rogers Sales

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensurereasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.