Category Analyst

Red Bull; New York (NY); On-site; USD 64,000 - 100,000; Full time

Job summary

Red Bull North America, Inc. is seeking a Category Analyst to turn syndicated data into actionable insights that drive category growth in the assigned region. You will turn insights into actions with retailers and collaborate across teams to optimize volume, share, price and shelf space.

The role emphasizes partnering with Sales Leaders and Retail Partners, creating regular category reviews, and delivering clear, actionable recommendations to drive strategy and volume.

Qualifications

• 3-5 years related work experience required.
• In-depth knowledge of the consumer goods industry including category, competitors and trends.
• Knowledge of syndicated data sources (Circana, Nielsen).
• Customer facing experience and ability to create fact-based selling stories.

Responsibilities

• Lead category management insights and develop plans with retail partners.
• Identify performance gaps in volume, share, price, promotion, and shelf space; implement solutions.
• Establish partnerships with Sales Leaders and Retail Partners for strategic category plans.
• Establish best-practice reporting using syndicated and internal sources.

Skills

Consumer goods industry knowledge

Syndicated data familiarity

Customer facing experience

Data-driven storytelling

Analysis interpretation

Effective communication

Education

Bachelor’s degree preferred

Tools

Circana data

Nielsen data

Job description

The Category Analyst will be responsible for collection of data from multiple sources (Circana, Nielsen, Consumer Data, wholesale shipment data etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. The main focus of the Category Analyst is to turn data into actionable insights to drive strategy and volume for their assigned region.

Candidates are also eligible to sit in: Chicago, IL, Philadelphia, PA or Atlanta, GA

All the responsibilities we'll trust you with:

CATEGORY MANAGEMENT

Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities. Create, develop and deliver regular category reviews, plans and strategies with retail partners. Turn insights into actions with retailers by executing, analyzing and evaluating category plans. Strategically develop customer Category Management business plans that integrate with the customers overall business goals.

ANALYSIS

Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution. Implement solutions and track, measure, and communicate results. Mine consumer/shopper data to develop insights and identify opportunities. Perform post program results analysis. Responsible for the management and maintenance of databases, reports, and applications. Provides analytical support with accompanying insights in the creation of Category Initiatives.

PARTNERSHIPS

Establish and maintain a partnership with Sales Leaders and Retail Partners in the development of strategic plans for category management within the customer team. Utilize a variety of category management tools on special projects with an eye to increase productivity for the customer team. Provide support to customer teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis. Coordinate efforts and communications within the customer team to ensure all information and analytical requirements are met. Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service. Assist customer teams on system applications, data access and application, and requests for information. Build and leverage relationships with all Headquarter Category teams to share best practices and resources.

REPORTING

Establish best practice reporting, and take on responsibility for report updates, both weekly and monthly. Generate reports with syndicated and internal sales sources to support Red Bull’s category development strategy.

Your areas of knowledge and expertise that matter most for this role:

• Minimum 3-5 years related work experience required
• In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends
• Knowledge of syndicated data (Circana, Nielsen, etc.)
• Customer facing experience
• Strong history of creating fact-based selling stories, and the ability to integrate multiple tools to solve problems
• Ability to interpret analysis results, formulate recommendations, develop presentations and present action plans to customers
• Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding
• Bachelor’s degree preferred
• Must be fluent in English, additional language skills an advantage

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $64,000 - 100,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.