Casino Database Marketing Manager

RadNet, Inc.; Las Vegas (NV); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Virgin Hotels Las Vegas is seeking a Casino Marketing Database Manager to lead data-driven marketing efforts and oversee the marketing department's database operations. You will drive campaigns, manage spend, ensure data integrity, and collaborate across departments to align promotions with gaming regulations and business goals.

The role requires strong leadership, analytical skills, and a proactive, guest-focused mindset to propel growth and optimize revenue through targeted marketing

Qualifications

• Great team player with the ability to create excellent working relationships across the group.
• Collaborative approach with all departments.
• Ability to break down barriers and resolve conflicts swiftly and effortlessly.
• Strong communication and presentation skills to all levels of management.
• Creativity and innovation are essential!
• Ability to think outside the box and approach issues with a fresh approach.
• Anticipate needs and over-deliver wherever possible.
• Problem-solving and initiative to deliver solutions.
• Excellent guest relations, communication, and organization skills are crucial.

Responsibilities

• Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics
• Ensure a consistent reinvestment strategy across all components of marketing, including internal/external advertising, social media, direct mail and online marketing
• Campaign Management: Build, execute, and monitor marketing campaigns, including segmentation, creative development, proofing, and reporting
• Data Integrity: Maintain and protect proprietary guest and gaming data; perform data cleansing, merging, archiving, and compliance checks (e.g., NCOA)
• Program Administration: Oversee property database milestone programs
• Analysis & Reporting: Analyze trends, KPIs, and campaign performance; provide ad hoc reports and recommendations
• Compliance & Policy: Adhere to gaming compliance, internal control, and casino policies
• Budget & Expenditure: Manage budgets for database and direct mail activities
• Manage budgets and forecasting activity to support promotions, including evaluation and measurement
• Coordinate and execute marketing requirements with various internal departments, internal resort partners, external agencies, affiliated promotional sponsors and other areas
• Work with the Purchasing Department team to ensure all product orders are completed and delivery is scheduled accordingly
• Work in lock step with communication counterparts on creative process and direction in all marketing related areas, including brand, signage, websites, digital & print advertising, and email & collateral
• Establish internal controls for all promotions and events
• Enforce all property, corporate and departmental policies and procedures
• Establish quality standards for the department
• Maintain and respect confidentiality of marketing programs, guest information and databases
• Adhere to all rules and regulations set forth by Nevada Gaming Control Board
• Assist with project tracking and monthly analysis. Knowledge of regulatory requirements for promotions and events
• Work closely with internal departments and third-party vendors to create all promotion-related communications and collaterals
• Negotiate event related contracts and work with Legal to ensure timely/accurate contract execution
• Perform other duties as assigned

Skills

Team player

Communication skills

Creativity

Problem solving

Organizational skills

Multitasking

Guest relations

Job description

The Casino Marketing Database Manager is responsible for creating and executing an effective marketing strategy as well as managing the operations and Marketing Department team. The Casino Marketing Manager will develop, implement, and manage operational goals, work cross-functionally to understand marketing needs, drive revenue growth through successful marketing campaigns, and monitor achievements of performance and profit objectives to propel growth for the casino inside Virgin Hotels Las Vegas.

Requirements

THE NITTY-GRITTY (The Essential Job Duties)

• Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics
• Ensure a consistent reinvestment strategy across all components of marketing, including but not limited to internal and external advertising, social media, direct mail and online marketing
• Campaign Management: Build, execute, and monitor marketing campaigns, including segmentation, creative development, proofing, and reporting
• Data Integrity: Maintain and protect proprietary guest and gaming data; perform data cleansing, merging, archiving, and compliance checks (e.g., NCOA)
• Program Administration: Oversee property database milestone programs
• Analysis & Reporting: Analyze trends, KPIs, and campaign performance; provide ad hoc reports and recommendations
• Compliance & Policy: Adhere to gaming compliance, internal control, and casino policies
• Budget & Expenditure: Manage budgets for database and direct mail activities
• Manage budgets and forecasting activity to support promotions, including evaluation and measurement
• Coordinate and execute marketing requirements with various internal departments, internal resort partners, external agencies, affiliated promotional sponsors and other areas
• Work with the Purchasing Department team to ensure all product orders are completed and delivery is scheduled accordingly
• Work in lock step with communication counterparts on creative process and direction in all marketing related areas, including but not limited to brand, signage, websites, digital & print advertising, and email & collateral
• Establish internal controls for all promotions and events
• Enforce all property, corporate and departmental policies and procedures
• Establish quality standards for the department
• Maintain and respect confidentiality of marketing programs, guest information and databases
• Adhere to all rules and regulations set forth by Nevada Gaming Control Board
• Assist with project tracking and monthly analysis. Knowledge of appropriate regulatory requirements for promotions and events
• Work closely with internal departments and third-party vendors to create all promotion-related communications and collaterals
• Negotiate event related contracts and work closely with the Legal Department to ensure timely and accurate contract execution
• Perform other duties as assigned

WHAT IT TAKES (The Qualities We Look For)

• G reat team player with the ability to create excellent working relationships across the group. Collaborative approach with all departments
• Ability to break down barriers and resolve potential conflicts swiftly and effortlessly
• Strong communication and presentation skills to all levels of management
• Creativity and innovation are essential!
• Ability to think outside the box and approach all issues with a completely fresh approach
• Ability to anticipate needs and over-deliver wherever possible
• Candidates must think on their feet and use their initiative to solve problems and deliver solutions
• Excellent guest relations, communication, presentation, and organization skills of utmost importance
• Able to change direction and work on multiple project aspects at once
• Enthusiastic, passionate, able to inspire and motivate others