Cardiology Marketing Leader: Growth & Brand Strategy

CVAUSA; Orlando (FL); Hybrid; USD 140,000 - 220,000; Full time

Benefits offered by this job

Full benefits package

100% remote

Travel opportunities (~40%)

Job summary

CVAUSA is seeking a Senior Director of Marketing to lead marketing strategy for the corporate brand and serve as a strategic partner to affiliated cardiology practices. The role focuses on scalable playbooks, local campaigns, and growth through data-driven collateral.

The ideal candidate brings extensive healthcare marketing leadership, multi-site experience, and a deep understanding of cardiology service lines to drive patient volume and revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field.
• 8–10+ years of marketing experience, with at least 4 years in a multi-site healthcare environment, MSO, or healthcare marketing agency.
• Cardiology knowledge and referral-pattern familiarity are highly preferred.

Responsibilities

• Act as an internal marketing consultant to affiliated practice leaders and tailor growth plans.
• Oversee marketing vendors and manage coordination across groups.
• Design and scale a standardized Marketing Playbook for rapid deployment at new/affiliated practices.
• Lead local patient campaigns for core cardiology services and imaging.
• Manage local reputation including SEO, Google Business Profiles, and patient reviews.
• Support MSO strategy by creating case studies, presentations, and data-driven collateral.
• Develop physician-to-physician referral programs to boost patient transfers.
• Build B2B marketing assets showing ROI of corporate marketing support.

Skills

Marketing leadership

Healthcare marketing

Multi-site marketing

Relationship management

SEO/PPC management

HIPAA compliance

CRM software

Data-driven marketing

Education

Bachelor’s degree in Marketing

Healthcare Administration degree

MBA (preferred)

Tools

SEO/PPC platforms

Healthcare CRMs

Marketing automation tools

Job description

CVAUSA is seeking a Senior Director of Marketing to lead marketing strategy for the corporate brand and serve as a strategic partner to affiliated cardiology practices. The role focuses on scalable playbooks, local campaigns, and growth through data-driven collateral.

The ideal candidate brings extensive healthcare marketing leadership, multi-site experience, and a deep understanding of cardiology service lines to drive patient volume and revenue growth.