Card Growth Strategy Product Manager - Global Payment

Bytedance; San Jose (CA); On-site; USD 228,000 - 462,000; Full time

Job summary

ByteDance in San Jose is seeking a results-driven marketing manager to own end-to-end growth, promotions, and loyalty strategy for our consumer digital card. You will lead the design and execution of online rewards, cashback, and incentive programs to drive card adoption, usage, and retention, drawing on best practices from leading banks and fintechs.

You will own core KPIs including MAC and TPV, and collaborate with product, operations, and payment partners to optimize ROI through data-driven

Qualifications

• 5+ years of card marketing, loyalty, or payments growth experience at a bank, fintech, or consumer internet company with a focus on card growth and launches.
• Proven track record of designing and launching customer-facing rewards or cashback programs that drove measurable growth in card usage, active users, or TPV.
• Strong data analysis skills, with experience using data to inform strategy, measure program performance, and optimize ROI.

Responsibilities

• Develop end-to-end card growth, promotion, and loyalty strategy focused on online-first rewards, in alignment with our digital-first value proposition.
• Own design of cashback structures, reward tiers, campaign mechanics, and incentive policies, reward validity periods, and redemption rules to maximize user engagement while optimizing ROI.
• Benchmark against industry best practices from global banks and leading fintechs to create differentiated rewards experiences that drive competitive advantage.
• Launch and iterate on targeted acquisition, activation, and retention campaigns across e-commerce and other high-intent consumer touchpoints.
• Design segmented campaigns for new users, dormant users, and high-value users to drive continuous growth in MAC and TPV.
• Collaborate with product, operations, and payment network partners to implement reward program infrastructure and ensure seamless user experience.
• Define, track, and report on core business KPIs: MAC, TPV, activation, retention, and ROI; Build data-driven experimentation frameworks for A/B tests.

Skills

Card marketing

Loyalty programs

Data analysis

Payments growth

Cross-functional collaboration

Job description

Responsibilities

Team Introduction

The Global Payment team of ByteDance provides payment solutions - including payment acquisitions, disbursements, transaction monitoring, payment method management, foreign exchange conversion, accounting, reconciliations, and so on to ensure that our users have a smooth and secure payment experience on ByteDance platforms including TikTok.

We are seeking a results-driven marketing manager to own end-to-end growth, promotions, and loyalty strategy for our consumer digital card business. You will lead the design and execution of innovative online rewards, cashback, and incentive programs to drive card adoption, usage, and retention, drawing on best practices from leading banks and fintech players. You will own core KPIs including monthly active cards (MAC), total payment volume (TPV), and customer lifetime value.

Strategy & Program Design

• Develop and execute end-to-end card growth, promotion, and loyalty strategy focused on online-first rewards, in alignment with our digital-first value proposition
• Own design of cashback structures, reward tiers, campaign mechanics, and incentive policies, reward validity periods, and redemption rules to maximize user engagement while optimizing ROI
• Benchmark against industry best practices from global banks and leading fintechs to create differentiated rewards experiences that drive competitive advantage

Growth Execution

• Launch and iterate on targeted acquisition, activation, and retention campaigns across e-commerce and other high-intent consumer touchpoints
• Design segmented campaigns for new users, dormant users, and high-value users to drive continuous growth in MAC and TPV
• Collaborate with product, operations, and payment network partners (such as Stripe, Visa, bank partners) to implement reward program infrastructure and ensure seamless user experience

Measurement & Optimization

• Define, track, and report on core business KPIs: monthly active cards (MAC), total payment volume (TPV), activation rate, retention rate, reward redemption rate, and program ROI
• Build data-driven experimentation frameworks to A/B test program features, campaign creatives, and incentive structures, iterating rapidly to maximize performance
• Conduct regular cohort analysis to identify high-value user segments and optimize reward allocation to maximize returns on marketing spend

Partnership & Stakeholder Management

• Collaborate with commercial teams to align card benefits with merchant partner offerings, creating exclusive rewards that drive usage
• Work with risk, finance, and compliance teams to ensure all programs adhere to regulatory requirements and financial sustainability targets
• Manage relationships with payment networks and bank partners to leverage joint promotion opportunities

Qualifications

Minimum Qualifications

• 5+ years of experience in card marketing, loyalty program management, or payments growth roles at a bank, fintech, or consumer internet company with a focus on card growth and launches
• Proven track record of designing and launching customer-facing rewards or cashback programs that drove measurable growth in card usage, active users, or TPV
• Strong data analysis skills, with experience using data to inform strategy, measure program performance, and optimize ROI

Preferred Qualifications

• Previous experience at a digital bank or regional banks or leading fintech
• Deep understanding of online-first reward mechanics, e-commerce promotions, and digital payment user behavior
• Experience managing end-to-end P&L for card programs or loyalty products
• Hands-on experience working with payment networks (Visa, Mastercard, Stripe) and card issuing partners
• Experience building and optimizing loyalty programs for consumer-facing digital products at scale
• Strong cross-functional stakeholder management experience, with ability to align product, engineering, compliance, and commercial teams toward shared growth goals

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $228000 - $462000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.