Canvassing Marketing Manager

Andersen Windows + Doors; United States; Remote; USD 50,000 - 79,000; Full time

Job summary

A prominent window and door company is seeking a leader for their Direct Marketing team to drive local awareness through innovative marketing programs. The ideal candidate will manage a team, ensuring adherence to procedures while fostering a motivating environment. Candidates should have a strong background in leadership, marketing, and analytical skills. Competitive compensation and extensive benefits are offered for this role.

Benefits

401(k) Plan with employer contributions

Profit sharing

Medical, dental, and vision coverage

Paid time off and holidays

Career growth planning

Qualifications

• Minimum of 3 years in a leadership role.
• Proven ability to motivate and lead teams.
• Strong prioritization and time management skills.

Responsibilities

• Manage a team of Direct Marketing Associates.
• Recruit, hire, and train Direct Marketing Associates.
• Oversee DMA field activities and coaching.

Skills

Leadership in marketing

Coaching and mentoring

Analytical skills

Strategic thinking

Microsoft Office proficiency

Time management

Education

High school diploma or equivalent

College degree in relevant field

Job description

Overview

RENEWAL BY ANDERSEN SUMMARY: Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the best people in the industry, a superior process, and an exclusive product. We build a team of skilled, passionate Difference Makers, support personal and professional growth, and celebrate our differences. We are committed to an inclusive workplace where all people feel respected, valued, and driven to realize their full potential. We are energy efficient and environmentally conscious as an Energy Star Partner of the Year. If you want to be a Difference Maker, Renewal by Andersen is the place for you.

Summary

The purpose of this position is to cost-effectively drive non-media lead generation and local awareness through local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.

Primary Responsibilities

• Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help the team reach daily, weekly and monthly goals.
• Recruits, hires, and trains Direct Marketing Associates (DMA) through cost-effective recruiting tools, including partnership with Talent Acquisition when appropriate.
• Oversees all DMA field activities, including in-field and office training, role playing, daily meetings, field supervision, and motivating team members.
• Creates and develops the culture of the local Proximity Marketing team, through personal role modeling and a heavy focus on role playing company methodology.
• Monitors and coaches every team member in the field to ensure adherence to proper procedures, scripts, and customer service guidelines.
• Administrative tasks include coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, and verifying/validating leads gathered during each shift.
• Provides information to managers and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated to generate qualified leads and appointments.
• Direction of a team of Direct Marketing Associates.

Qualifications and Skills

• High school diploma or equivalent (GED). A college degree in a relevant field or equivalent work experience is acceptable.
• Minimum of 3 years in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve targets.
• Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire teams to achieve goals. Strong coaching skills to empower and develop team members.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and strong analytical skills with the ability to translate data into actionable insights.
• Strategic thinking with the ability to anticipate challenges and develop effective solutions. Ability to analyze market trends, audience insights, and performance data to develop and implement marketing strategies.
• Strong prioritization and time management skills; ability to manage budgets and maximize efficiency.
• Possession of a valid driver’s license with a safe driving record is mandatory.

Physical Requirements

• Must be able to walk 3-5 miles per day
• Must be able to stand for 8 hours per day

Pay is based on factors including experience, education, location, and certifications. The recruiter can share the specific compensation during the hiring process. Successful candidates in this role are expected to earn $50,904-$78,900 plus incentives.

Culture and Benefits

Renewal by Andersen is united by a goal to make a difference in the lives of homeowners, colleagues, families, and communities. Our teams invest in those they interact with because Renewal Cares. We are one network of Difference Makers.

• Benefits include: 401(k) Plan with employer contributions and company matching; profit sharing; medical, dental, vision coverage; healthcare flexible spending accounts; life insurance; paid time off and holidays; paid maternity and parental leave; dependent care FSA; career growth planning and nationwide opportunities.

Profit Sharing

In 2025 Andersen has a profit-sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid quarterly, tied to quarterly operating profit performance.

Visa Sponsorship

We are not sponsoring candidates for work authorization in this position at this time. If you independently secure work authorization, please apply.

Equal Opportunity Employer

Andersen Corporation is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristics protected by law. We will consider applicants with criminal histories in compliance with applicable laws. If you need a reasonable accommodation to complete an application or participate in the hiring process, please contact [e-mail].

Posting City: Remote, UT