Canvas UGC creator for a walking and running tracker app

Viral; United States; Remote; USD 3,000 - 9,000; Full time

Job summary

Viral is seeking creators in the US to produce 3 original videos per week for TikTok and Instagram, in English. Each creator will be paid based on performance metrics within a 2-week campaign.

Content must showcase the app’s features like Live Activities, shoe mileage, and app screen demonstrations, with clear disclosure of paid partnership. Videos must be shot in vertical 9:16, under 30 seconds, using personal footage and original narration.

Job description

This iPhone step counter and GPS walking and running tracker lets users personalize their activity with custom shoes, shoe mileage tracking, Live Activities, and share cards.

The app is an iPhone step counter and GPS walk and run tracker that lets you personalize your activity with custom shoes, shoe mileage, Live Activities and share cards. Show a real walk or run and why you would use the app.

Goal and audience

Help US iPhone users discover the app and decide whether to download it. Speak to everyday walkers, casual runners and people who enjoy personalizing their shoes and activity stats. Use English for this initial US campaign.

What to show

• Check your daily steps and the goal you set.
• Select a shoe, record a GPS walk or run, and show the route and shoe mileage afterwards.
• Show how a photo of your own shoe becomes a custom collectible, if you have access to that feature.
• Show a Live Activity on the Lock Screen or share a finished walk as a card.

Video ideas

• 'My walking shoes have their own mileage tracker now': show the real shoe, its app version and a finished walk.
• 'Come on a short walk with me': begin outside, show recording, then the route and stats.
• 'What my phone shows while I walk': demonstrate a Live Activity and your favorite design.
• 'A little more walking today': show your own step goal and an honest progress check.

Requirements

• Make 3 original videos per creator each paid week for TikTok and Instagram, following the assignment requirements.
• Shoot vertical 9:16 videos under 30 seconds with the app visible for at least 3 seconds.
• Use your own footage, your own voice and a natural opening. Do not copy another person's testimonial or present generated footage as real use.
• Use a clear invitation to find the app on the App Store and disclose the paid partnership.
• Distinguish free features from the Pro version. Free walk/run recording has a daily limit; premium designs and unlimited recording require Pro. Do not promise free premium access.
• Hide personal route endpoints, Health details and friends' information that you do not want public. Do not promise weight loss, medical benefits or injury prevention.

Schedule and payment

The proposal is for 2 creators over 2 paid weeks. Paid weeks run Monday to Sunday, starting the Monday after the first creator is hired. Payment is performance-only under the campaign's fixed view formula and per-video bonuses; there is no base fee, salary or retainer.

We will assess applications and the app owner chooses hires separately. No sample video has been represented as a proven winner; the ideas above are starting points, not scripts.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $1.00 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1849.80 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, starting the day you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the US and make English-language videos. They must have an iPhone compatible with the app and be able to film their own walk/run and app screen clearly. Review 3–10 available original videos for a clear opening, understandable narration, honest product demonstrations and account ownership. Seek audience-location evidence that the US is their largest audience country; residence alone is not proof. Missing portfolio or audience evidence requires clarification, not automatic rejection. Do not gate by follower count, earnings, gender, age appearance or past fitness sponsorships. Avoid repost aggregators, fabricated testimonials and unsupported medical or weight-loss claims. Each hire/rejection remains a separate owner decision in Applications.