Cannabis Social Media & Content Specialist

Lazy River Products; Dracut (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

Lazy River Products, LLC seeks a Social Media & Marketing Specialist to build and manage our digital presence for the PETiva line and brand. Initially, we will establish a strong daily presence on Instagram and Facebook, with plans to expand to additional platforms as strategy grows.

You will balance creative execution with community building and analytics, spending 75% on social media activities—video shooting, editing, on-camera appearances, influencer relationships, and performance

Qualifications

• 2–4 years cannabis social media/marketing experience, and/or a strong portfolio demonstrating successful content creation and audience building experience required.
• Experience managing social media within a highly regulated industry (such as cannabis, alcohol, or finance) is a major plus.
• Previous Massachusetts cannabis industry experience preferred.

Responsibilities

• Shoot, edit, and publish high-quality daily organic content for Instagram and Facebook using company-provided equipment (iPhone Pro Max, GoPro, and Sony digital camera).
• Proactively source and manage relationships with creators, celebrities, and cannabis influencers; lead outreach and pitch meetings, and assist with budgets and contract negotiations.
• Plan and execute cross-promotional campaigns with vendor partners and brands after target brands are identified for final content approval.
• Track monthly performance metrics, translate data into insights, and recommend next steps.
• Design digital and physical marketing assets for retail and input promotional data into the email marketing calendar, then develop social content for promotions.
• Push creative boundaries while adhering to Massachusetts cannabis advertising regulations and platform policies.

Skills

Content creation

On-camera presence

Video editing

Influencer management

Copywriting

Analytics

Campaign planning

Education

High school diploma or GED

College Degree preferred

Tools

Canva

Adobe Creative Suite

Job description

Lazy River Products, LLC seeks a Social Media & Marketing Specialist to build and manage our digital presence for the PETiva line and brand. Initially, we will establish a strong daily presence on Instagram and Facebook, with plans to expand to additional platforms as strategy grows.

You will balance creative execution with community building and analytics, spending 75% on social media activities—video shooting, editing, on-camera appearances, influencer relationships, and performance