(Canada) Sr. Manager, Competitive & Market Intelligence

PointClickCare; United States; Remote; USD 115,000 - 128,000; Full time

Job summary

PointClickCare is seeking a Sr. Manager, Competitive & Market Intelligence to drive insights in Skilled Nursing and Senior Living markets. This role involves conducting market research, analyzing trends, and collaborating with teams to inform strategic decisions. The ideal candidate will have extensive experience in product marketing and market intelligence, with strong analytical and communication skills.

Benefits

Benefits from Day 1

Retirement plan matching

Flexible paid time off

Wellness programs

Parental and caregiver leave

Fertility and adoption support

Development programs

Employee assistance and inclusion communities

Recognition programs

Qualifications

• 8+ years in product marketing, sales, market research, product management, or analytics.
• At least 2 years in competitive or market intelligence within the software industry.
• Experience with technology solutions for the senior care market is preferred.

Responsibilities

• Conduct research into target markets and analyze business issues.
• Collaborate with internal teams to define Competitive Intelligence needs.
• Develop market research and scenario analysis to support strategic decision-making.

Skills

Product marketing

Market research

Analytical skills

Strategic thinking

Data synthesis

Communication skills

Tools

PowerPoint

Job description

PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real-time patient insights. For over 20 years, the company has focused on its vision: to help create a world where providers and plans can confidently deliver frictionless care. With over 2,200 employees, PointClickCare impacts millions across North America and has been recognized by Forbes as one of the top 100 private cloud companies and by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures.

At PointClickCare, we offer opportunities and a vibrant culture that empowers our employees. Our environment is ideal for career advancement and engaging in meaningful work alongside talented colleagues. We believe work becomes fulfilling when driven by a higher purpose.

Join us and be part of a team making a real impact.

Learn more about us through Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

Position Summary:

The Sr. Manager, Competitive & Market Intelligence, is responsible for discovering, consolidating, and communicating key trends, opportunities, threats, and implications related to PointClickCare’s Skilled Nursing and Senior Living markets and competitive environment. This individual will leverage knowledge gained to summarize data findings, inform internal stakeholders of current trends, and present recommendations to support business and product strategies.

Key Responsibilities:

1. Conduct research into the target markets, leveraging media releases, publications, promotional materials, online resources, and customer interviews.
2. Collaborate with internal teams to define Competitive Intelligence needs.
3. Lead analysis of business issues and environmental factors, assess data, identify knowledge gaps, and translate data into trends with estimated business impact.
4. Develop market research and scenario analysis to support strategic decision-making.
5. Integrate industry data trend analysis and campaign initiatives to develop forecasts.
6. Collaborate with sales, account management, and product teams on strategic projects.
7. Work with customers to identify product strengths and weaknesses and develop surveys to capture market information.
8. Assist in win/loss analysis to improve lead conversion success.
9. Identify and analyze new growth opportunities.
10. Deliver competitive intelligence content and facilitate knowledge sharing.
11. Manage competitive information and develop sales enablement resources.
12. Guide sales and marketing to identify differentiated value propositions.
13. Expand intelligence coverage across additional markets.
14. Manage market research projects from initiation to delivery, collaborating with research groups.
15. Build relationships with consulting and research companies to enhance brand presence.
16. Engage with KLAS Research and organize focus groups with senior executives to understand market drivers and challenges.
17. Educate teams on regulatory impacts and develop related materials.
18. Expand relationships with associations for lead generation, research, and branding initiatives.

Skills & Qualifications:

1. 8+ years in product marketing, sales, market research, product management, or analytics.
2. Proficiency in PowerPoint and storytelling for senior leadership presentations.
3. At least 2 years in competitive or market intelligence within the software industry.
4. Experience with technology solutions for the senior care market is preferred.
5. Proven success in cross-functional project management and collaboration.
6. Strong analytical, strategic thinking, and data synthesis skills.
7. Experience expanding intelligence coverage across healthcare markets.
8. Ability to manage market research projects and develop industry relationships.
9. Excellent communication and presentation skills.

Compensation & Benefits:

Salary range: $115,000 - $128,000 + bonus + equity + benefits. Compensation is determined by skills, experience, and location. Further details will be provided during hiring.

Benefits & Perks:

• Benefits from Day 1
• Retirement plan matching
• Flexible paid time off
• Wellness programs
• Parental and caregiver leave
• Fertility and adoption support
• Development programs
• Employee assistance and inclusion communities
• Recognition programs

PointClickCare is an equal opportunity employer. Accommodations are available upon request. For questions about your data or application process, contact [e-mail].