Campus Marketing Intern: Spark Student Engagement

Paycom - ATS; Berkeley (CA); On-site; USD 22,000 - 39,000; Part time

Benefits offered by this job

DailyPay

Sick time

Employee discounts

401(k) eligibility

Job summary

Barnes & Noble Education’s UC Berkeley campus bookstore seeks a driven undergraduate Student CMO for 2026–2027. You’ll create social content, promote events, and help shape the student experience on campus.

You’ll gain hands-on marketing experience in digital marketing, brand strategy, content creation, and campus engagement while working in a fast-paced retail environment. This internship offers portfolio-building opportunities and collaboration with campus leaders.

Qualifications

• Undergrad student at UC Berkeley pursuing Marketing/Business/Communications or related field.
• Strong communication and storytelling abilities with a flair for engaging content.
• Passion for social media, branding, and campus engagement.
• Organized, detail-oriented, and able to manage multiple projects.
• Self-starter who can work independently and with others.

Responsibilities

• Create engaging social content for campus platforms (Instagram, Facebook, LinkedIn).
• Help plan and execute student-focused marketing campaigns, promotions, and events.
• Support experiential marketing efforts including author visits, store activations, giveaways, and student programs.
• Research marketing trends and propose new engagement ideas for students.
• Collaborate with bookstore leadership and campus partners on campaigns and projects.

Skills

Communication skills

Storytelling

Social media

Branding

Campus engagement

Organization

Self-starter

Canva

Adobe Creative Suite

Education

Undergraduate student (Marketing/Business/Communications) UC Berkeley

Tools

Canva

Adobe Creative Suite

Job description

Barnes & Noble Education’s UC Berkeley campus bookstore seeks a driven undergraduate Student CMO for 2026–2027. You’ll create social content, promote events, and help shape the student experience on campus.

You’ll gain hands-on marketing experience in digital marketing, brand strategy, content creation, and campus engagement while working in a fast-paced retail environment. This internship offers portfolio-building opportunities and collaboration with campus leaders.