Campaign Planning Operations Senior Manager

salesforce.com, inc.; San Francisco (CA); On-site; USD 143,000 - 237,000; Full time

Job summary

Salesforce is seeking a dynamic Senior Manager, Campaigns Planning Operations to join our Global Integrated Campaigns team. You will connect global campaign teams with regional business stakeholders to ensure priorities and insights shape planning and execution.

You will drive cross-functional planning, build scalable processes, and translate business requirements into actionable campaigns, aligning with solution selling and pipeline goals.

Qualifications

• Proven experience in sales enablement, field marketing, or campaigns operations.
• Ability to align regional teams with global campaigns.
• Ability to develop insights from data and drive decisions.
• Translate business requirements into cohesive campaign plans.
• Experience building planning processes and operating rhythms.
• Excellent communication and collaboration skills.

Responsibilities

• Cross-Functional Planning & Collaboration: Build relationships with regional and business stakeholders to reflect priorities in global campaign planning.
• Operational Orchestration: Facilitate planning sessions and scalable processes from intake to launch and measurement.
• Strategic Alignment: Use solution selling and pipeline knowledge to shape campaign direction.
• Stakeholder Collaboration: Partner with regional/global teams to prioritize initiatives and drive execution.
• Cross-Functional Translation: Synthesize input to guide the campaigns team.

Skills

Sales enablement

Field marketing

Campaign operations

Solution selling

Pipeline generation

Cross-functional collaboration

Data insights

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Senior Manager, Campaigns Planning Operations

Position Overview

We are seeking a dynamic and strategic Senior Manager, Campaigns Planning Operations to join our Global Integrated Campaigns team. In this role, you will serve as a key connector between global campaign teams and business stakeholders - ensuring regional priorities, field signals, and market insights shape how we plan and execute campaigns. You'll be as comfortable driving alignment conversations with business leaders as you are building the operational mechanisms that make programs scale.

Key Responsibilities

• Cross-Functional Planning & Collaboration: Build and maintain strong working relationships with regional and business stakeholders to ensure their priorities, opportunities, and market signals are reflected in global campaign planning. Drive the alignment conversations that turn local insights into coordinated action.
• Operational Orchestration: Facilitate planning sessions and build scalable processes, planning mechanisms, and operating rhythms that improve how cross-functional programs are executed - from intake and prioritization through to launch and measurement.
• Strategic Alignment: Leverage your understanding of solution selling, pipeline generation, and campaign strategy to ensure that business requirements are effectively turned into actionable campaigns.
• Stakeholder Collaboration: Partner closely with regional and global teams to prioritize initiatives, identify opportunities, and drive execution against company goals. Facilitate smooth communication, identify gaps, and keep teams aligned across the organization.
• Cross-Functional Translation: Gather and synthesize input from multiple stakeholders and bring it into the campaigns team to shape campaign direction and planning.

Qualifications

• Proven experience in a sales enablement, field marketing, or campaigns operations role, with a strong understanding of solution selling and pipeline generation.
• Track record of building alignment with regional or field teams and translating those conversations into action.
• Ability to develop insights from data (pipeline, productivity, field signals) and use them to drive program decisions.
• Demonstrated ability to translate complex business requirements into clear and cohesive campaign plans.
• Experience building or scaling planning processes and operating rhythms in a complex, cross-functional environment.
• Excellent communication and collaboration skills, with the ability to build relationships and drive alignment across teams.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.

Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.