Campaign Marketing Specialist (CONTRACT)

24 Seven; Minnetonka (MN); Remote; USD 60,000 - 80,000; Part time

Job summary

A marketing services firm is looking for a detail-oriented Campaign Marketing Specialist to manage and execute multi-channel marketing campaigns on a freelance basis. This remote position involves collaboration across various teams and continuous optimization of campaigns based on data insights. Ideal candidates should have excellent organizational skills, proficiency in email marketing platforms like Marketo, and an analytical mindset.

Qualifications

• Strong organizational skills with the ability to multitask effectively.
• Excellent communication and interpersonal abilities.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

• Project manage timelines and deliverables using Adobe Workfront.
• Participate in weekly meetings with product marketing and project management teams.
• Lead creative strategy and A/B testing for segmented email campaigns.
• Analyze campaign data to identify successful content.

Skills

Organizational skills

Communication skills

Marketing principles

Data analysis

Tools

Marketo

Adobe Workfront

Salesforce

Job description

Campaign Marketing Specialist (CONTRACT)

Our healthcare client is seeking a detail-oriented and organized Campaign Marketing Specialist to join our performance marketing team on a freelance basis. This remote role, operating from 8am to 5pm Central Time, is pivotal in managing and executing multi-channel marketing campaigns, including email, paid social, and paid search. The ideal candidate will collaborate closely with product marketing, project managers, sales/growth teams, and campaign execution specialists to ensure strategic alignment and timely delivery of campaign assets. Through continuous optimization driven by data insights, this position supports building a robust client pipeline and enhancing overall campaign effectiveness.

Key Responsibilities

• Campaign Management & Execution: Project manage timelines and deliverables using Adobe Workfront; coordinate scheduling for all campaigns within the marketing calendar; manage lead data uploads for campaign follow-up.
• Cross-Functional Collaboration: Participate in weekly meetings with product marketing and project management teams; partner with development teams to align design and messaging; work alongside sales/growth teams to support client acquisition.
• Email Marketing Strategy & Design: Lead creative strategy and A/B testing for segmented email campaigns; design tailored messaging for audience segments; manage monthly list segmentation across channels.
• Performance Analysis & Optimization: Analyze campaign data to identify successful content; refine messaging based on engagement metrics; leverage insights to improve future campaigns.

Ideal Candidate Background

• Strong organizational skills with the ability to multitask effectively.
• Excellent communication and interpersonal abilities.
• Basic understanding of marketing principles with a willingness to learn and adapt.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Required Skills & Experience

• Experience with email marketing platforms such as Marketo and project management tools like Adobe Workfront.
• Familiarity with Salesforce or other CRM systems is a plus.
• Basic knowledge of UX/UI design principles.
• Analytical mindset capable of interpreting data and delivering actionable insights.

We are an equal opportunities employer and welcome applications from all qualified candidates.