Campaign Manager (ABM)

ShipBob, Inc.; United States; Remote; USD 114,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Basic Life

Paid maternity/Parental Leave

Paid Holidays & Flexible Time Off

Job summary

ShipBob, Inc. is seeking a Campaign Manager (ABM) to drive enterprise pipeline using AI-powered, account-based marketing. You will translate account intelligence into 1:1 and 1:few plays that move deals forward and coordinate across teams.

You’ll design and execute ABM activations across email, digital, events, gifting, and content, briefing Product Marketing, Content, Paid, Events, MA, Partnerships, and Sales. You’ll report to the Director, Digital Marketing.

Qualifications

• 8+ years in demand generation and ABM design, with measurable pipeline impact.
• Fluent in AI/LLM tools to build account intelligence and prompt-driven plays.
• Strong cross-functional collaboration and data-driven decision making.

Responsibilities

• Build an AI-powered dossier for Enterprise and Tier 1 accounts to guide ABM strategy.
• Design 1:1 and 1:few ABM plays and coordinate cross-functional launch plans.
• Execute multi-channel activations (email, digital, events, gifting) and measure impact.
• Own testing roadmap, analyze results, and scale successful plays.
• Report on pipeline sourced/influenced and optimize funnel velocity.

Skills

Demand generation

Account-based marketing

AI/LLM fluency

Cross-functional collaboration

Prompt engineering

Tools

6sense

Demandbase

HubSpot

Salesforce

Job description

As a member of theShipBobTeam, you will...

• Grow with an Ownership Mindset :We champion continuous learning and innovation.You'lltake on real problems,create tangiblesolutions, anddrive results that move the needleforShipBob,our merchants, and for your own professional growth.Ifyou'reready to do the most meaningful work of your career, this is the place.
• Collaborate with Peers and Leaders Alike: AtShipBob,leaders areaccessible;feedback flows in both directions, andeveryone, regardless of their seniority or role, steps up to help when needed.We hold each other tohigh standardsbecause we trust each other to meet them. That combination of transparency and mutual respect is what makes the work here feel worth doing.
• Experience a High-Performance Culture and Clear Purpose: We are results-driven andclear about what that means: ourgoals are specific, accountability is shared, and every team member can see how their work connects toour mission. When we hit milestones, we celebrate them together. When we fall short, we learn and move forward.

Location: Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI

Role Description:

ShipBob is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing targeting Enterprise and Tier 1 prospect accounts. You'll execute account-based strategies powered by intelligent account data - a living dossier that consolidates company strategy, buying committee dynamics, competitive pressures, and engagement patterns. This is a hands-on role where you'll translate account intelligence into 1:1 and 1:few ABM plays that move deals forward.

As the Campaign Manager (ABM) , you're responsible for designing and executing coordinated activations spanning email, digital, events, gifting, and content. You'll leverage AI-powered account intelligence to inform play timing, personalization, and buying committee engagement. You'll brief cross-functional teams (Product Marketing, Content, Paid, Events, Marketing Automation, Partnerships, Sales), drive execution, measure pipeline impact, and iterate based on data and field feedback.

You'll work closely with Sales teams and AE + BDR pods to understand account priorities, map buying committee dynamics, establish feedback loops, and scale successful plays. You'll also own a disciplined testing roadmap to validate new audiences, messaging, and tactics - measuring what drives engagement, attributed pipeline, and causal impact. This role reports to the Director, Digital Marketing.

What you’ll do:

Leverage and build AI - powered account intelligence

• Maintain a living, AI-powered dossier for each Enterprise and Tier 1 prospect account, consolidating company intelligence (strategy, priorities, competitive landscape), engagement data (first-party, third-party intent signals, CRM history), andbuying committee mapping (decision-makers, influencers, blockers).
• Map and continuously track buying committee evolution for each account. Identify key decision-makers, influencers, and potential blockers; document their priorities, concerns, and influence on deal velocity.
• Use AI to generate account briefs and play scenarios that accelerate strategy development. Prompt-engineer for insights on optimal timing, messaging angles, and high-impact engagement moments.
• Surface intelligence gaps and flag them for RevOps or the intelligence team. Identify where first-party data, intent signals, or account research needs updating.

Design and execute 1:1 and 1:few ABM strategies

• Drive coordinated delivery of ABM plays by establishing clear briefs, ownership, timelines, and dependencies. Align Product Marketing, Content, Paid Acquisition, Events, Marketing Automation, Partnerships, and Sales through launch.
• Orchestrate integrated engagement across channels: direct outreach and gifting, email and marketing automation sequences, paid digital media, events and executive engagement, and industry - specific content.
• Own programs from strategy through execution, managing budgets, timelines, and delivery quality. Ensure alignment on dependencies and keep cross-functional teams coordinated.
• Identify and pursue opportunities where partnerships can strengthen account relationships and accelerate strategic deals.

Own a test roadmap and drive continuous optimization

• Build and manage a disciplined testing roadmap for new audiences, demand sources, messages, offers, and experiences. Set a clear hypothesis and success measure for each test.
• Use engagement data, behavioral signals, and attributed pipeline to validate assumptions and measure impact. Distinguish between engagement, attributed pipeline, and causal impact.
• Turn successful tests into repeatable, scalable ABM plays. Document playbooks and share learnings across the team.
• Analyze campaign performance to identify bottlenecks, routing improvements, and opportunities to optimize conversion rates and pipeline sourced/influenced results.
• Establish ABM reporting frameworks and dashboards. Own success metrics, reporting cadence, and accountability for pipeline sourced/influenced, engagement, and test outcomes.

What you’ll bring to the table:

• 8 years of professional experience in demand generation and account - based marketing: including ideal customer profile definition, account tiering, buying - group mapping, and 1:few/1:1 program design.
• Demonstratedtrack record executing demand gen campaigns that drive pipeline: with hands - on experience managing campaign funnel, understanding sales process mechanics, and optimizing for pipeline sourced/influenced results.
• AI/LLM fluency and prompt engineering skills: ability to design prompts that extract actionable insights from account data, build account intelligence artifacts, and evaluate where AI genuinely accelerates strategy versus adding noise.
• Soundanalytical and experimentation discipline: including hypothesis development, test design, success metrics, and understanding the distinction between engagement, attributed pipeline, and causal impact.
• ABM platform expertise: with 6sense, Demandbase, or similar - audience configuration, account - level segmentation, and activation.
• Marketing automation and CRM fluency: particularly HubSpot and Salesforce - campaign objects, audience models, and reporting.
• Cross - functional collaboration skills: with the ability to turn strategy into priorities, briefs, ownership, and timelines while influencing teams without direct authority. Excellent written and verbal communication.
• Working knowledge of Sales operations: including account qualification, lead - to - account matching, source and stage definitions, contextual BDR handoffs, and closed - loop reporting.

Demandbase or similar ABM platform certification is a plus. Industry - specific (vertical) ABM experience is a plus. A "learn faster through feedback" mentality and passion for testing and iteration are essential.

• Medical, Dental, Vision & Basic Life Insurance
• Paid Maternity/Parental Leave Program
• Paid Holidays & Flexible Time Off Program

ShipBob believes in transparency while providing a competitive total compensation package with a pay for performance approach. We are targeting a salary range of $114,000 - $135,000 for this role. In addition to base salary, this role includes the opportunity to be eligible for participation in the Company's discretionary bonus plan based on Company's plans and in accordance with Company’s policies.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions.

About You:

Building the world’s leadingfull-stack fulfillment platformischallengingwork. The problems we solve are complex, the pace is fast, and the bar is high.That meansShipBob’senvironmentisn’tthe rightfit for everyone, andthat’sokay.If you are ready to take ownership,push boundaries, andgrow alongside a team that genuinely supports each other, we would love to hear from you.

ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and Mid-Market ecommerce merchants to provide them access to best-in-class capabilities and to deliver a delightful shopper experience. Merchants can outsource their entire fulfillment operations, utilize ShipBob’s proprietary warehouse management system for in-house fulfillment, or take advantage of a hybrid solution across ShipBob’s dozens of fulfillment center network in the United States, Canada, United Kingdom, Europe, and Australia. ShipBob is backed by leading investors like Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, and SoftBank Vision Fund 2, and is one of the fastest-growing tech companies headquartered in Chicago.

At ShipBob, every full-time employee gets access to our best-in-class AI and productivity tools from Day 1 at no cost. This isn't a pilot or a perk for select teams. It's standard for everyone. We believe innovation isn't owned by one department. Whether you're in Talent, Operations, Finance, Engineering, or Customer Success, we expect you to ask: how can this be done better, faster, or smarter? These tools are our investment in your ability to find those answers.

Use of AI-Assisted Tools During Recruitment

We may use AI-assisted tools during the recruitment process to support administrative functions such as transcribing interviews, generating summaries or notes, organizing interview feedback, facilitating candidate communications, and helping recruiters identify candidates whose qualifications may align with job requirements. These tools are designed to assist our recruiting team and are not used to make final hiring decisions.Hiring decisions are made by trained human reviewers who consider the candidate's application, interview performance, qualifications, experience, and other relevant factors. AI-assisted tools do not independently determine whether a candidate advances in the hiring process or receives an offer of employment.Where required by applicable law, candidates will be provided with notice regarding our use of AI-assisted technologies and, where available, information about any applicable rights relating to such processing, including the ability to request additional information or opt out of certain AI-assisted processing activities. Candidates who exercise available opt‑out rights may be reviewed through alternative processes consistent with applicable law.

ShipBob provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, c ompensation and training.

There is no deadline to apply for this position, as ShipBob accepts applications on an ongoing basis.