Campaign Management Lead – Influencer Marketing

Ultimate Asset; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Ultimate Asset is seeking a Campaign Management Lead to own the end-to-end delivery of influencer campaigns for a major US sports and entertainment account. You will guide a two-person team, oversee multiple campaigns and ensure on-time, on-budget delivery with exceptional quality.

Ideal candidates have 5+ years in influencer campaigns, US sports marketing experience, and hands-on use of CreatorIQ/GRIN/Modash, plus AI-enabled reporting for efficiency.

Qualifications

• 5+ years' experience delivering influencer marketing campaigns, preferably agency-side.
• Direct experience in US sports, sportsbook, DFS or fantasy sports marketing.
• Experience managing large-scale programmes with $1m-$2m+ budgets.
• Strong understanding of creator economics and campaign performance.
• Hands-on experience with influencer platforms (CreatorIQ, GRIN, Modash).
• Experience using AI tools to automate reporting and streamline processes.

Responsibilities

• Manage full influencer campaign lifecycle from briefing to live post.
• Lead two Campaign Managers, set priorities and develop the team.
• Oversee multiple campaigns and hundreds of creators concurrently.
• Manage campaign budgets, creator fees and margins to meet targets.
• Ensure compliance with US sports betting regulations and platform policies.
• Collaborate with client to align expectations and resolve challenges.
• Leverage influencer tech and AI to improve reporting and processes.

Skills

Campaign management

Influencer marketing

Team leadership

Budgets & forecasting

US sports betting compliance

AI reporting tooling

Creator platform expertise

Tools

CreatorIQ

GRIN

Modash

Job description

Sports & Entertainment | US Remote (EST) | Permanent

Are you someone who's spent years running influencer campaigns and knows exactly what it takes to deliver them successfully at scale?

I'm partnering with an ambitious, fast-growing influencer marketing business looking for an experienced Campaign Management Lead to take charge of a major new US sports and entertainment account.

This isn't a role where you're sitting above the work. You'll be leading a team of two Campaign Managers, overseeing multiple campaigns and making sure everything runs smoothly, from the first creator brief through to the final post going live.

And given the nature of the client, things move quickly. Campaigns are often built around major sporting events, with tight turnaround times, significant budgets and plenty of moving parts.

What does the role involve?

You'll be responsible for making sure campaigns are delivered on time, on budget and to a consistently high standard.

That means:

• Managing the full influencer campaign lifecycle, including creator discovery, casting, outreach, contracting, approvals and reporting.
• Leading two Campaign Managers, setting priorities, reviewing their work and helping them develop.
• Overseeing multiple campaigns simultaneously, potentially involving hundreds of creators.
• Managing substantial campaign budgets, creator fees and margins, while optimising performance against CPV, CPM and reach targets.
• Ensuring campaigns meet relevant US sports betting regulations, platform policies and disclosure requirements.
• Working closely with the client to manage expectations, troubleshoot challenges and keep everything moving.
• Using influencer marketing technology and AI to improve campaign delivery, reporting and internal processes.

Who would be a good fit?

We're looking for someone who's genuinely built their career in influencer campaign delivery.

Ideally, you'll have:

• 5+ years' experience delivering influencer marketing campaigns, preferably agency-side.
• Direct experience in US sports, sportsbook, DFS or fantasy sports marketing, ideally involving NFL, NBA or other major US leagues.
• Experience managing large-scale programmes, ideally involving $1m-$2m+ in campaign budgets or programme value.
• A strong understanding of creator economics, campaign performance and how to deliver against commercial targets.
• Previous experience managing and developing campaign delivery teams.
• Hands-on experience with influencer platforms such as CreatorIQ, GRIN, Modash or similar.
• Experience using AI tools to automate reporting, streamline workflows or improve operational efficiency.

Importantly, you'll understand the specific requirements of delivering creator campaigns in the US sports betting market. This isn't a sector where the business has time for someone to learn everything from scratch.

What's the attraction?

You'll be joining a growing international business that combines influencer marketing expertise with its own technology and AI capabilities.

The account is newly won, has significant growth potential and is an important part of the company's plans for the US market.

You'll have real ownership of campaign delivery, a team to lead and the opportunity to shape the processes and standards as the account scales.

It's a good opportunity for an experienced Senior Campaign Manager who's ready for more responsibility, or an existing Campaign Lead who wants to get closer to a high-profile sports account.