Campaign Executive, B2B PR

LEWIS Communications GmbH; Boston (MA); Hybrid; USD 58,000 - 65,000; Full time

Benefits offered by this job

Hybrid work

Generous PTO

Paid parental leave

Benefits from day 1

401k with employer match

Travel programs

Charity donation program

Job summary

TEAM LEWIS is seeking a Campaign Executive in a media-focused role with administrative support to the Account Servicing team. You will own foundational tasks, lead media outreach, and communicate with clients to ensure successful programs and campaigns.

The role requires multi-tasking, meeting deadlines, and proactive teamwork. Ideal candidates have 1+ year in PR/marketing or digital communications and strong writing skills, with a hybrid work setup and generous benefits.

Qualifications

• 1+ year of full-time experience in PR, marketing or digital communications
• Experience in B2B tech or agency environment preferred
• Proven written ability in English and local languages
• Creative thinking
• Keen interest in media: print and broadcast
• Excellent time management and organizational skills
• Calm under pressure and meet tight deadlines
• Clear interest in current affairs and news agenda

Responsibilities

• Assists the team with the management of client accounts and projects.
• Provides creative brainstorming and assists in pitch development to media outlets
• Coordinates communication with clients, adhering to deadlines and SLAs
• Speaks on client calls; responds to specific requests with minimal support
• Executes ongoing tasks with minimal guidance from senior team
• Ensures all account activity and results are tracked and communicated
• Provides reports to management on request
• Supports new business with research and coordination
• Assists with press tours, events and review programs
• Understands and follows the news agenda, positioning clients and products
• Develops media and blogger relationships
• Regularly pitches media and drives opportunities forward
• Tracks and reports on media activity including coverage
• Drafts written materials including press releases and bios
• Creates press materials for traditional and digital media
• Uses social media to expand network and influence client results
• Provides social media insight and management of related digital activity
• Ensures deliverables and reports are maintained

Skills

PR/Marketing experience

B2B tech experience

English writing

Creative thinking

Media interest

Time management

Calm under pressure

Organizational skills

Current affairs interest

Job description

TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services; its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,700 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximize the grants’ effectiveness.

Purpose of the role

The Campaign Executive is a media-focused role that also provides administrative support to the wider Account Servicing team. The Campaign Executive takes ownership of foundational tasks related to the management of client accounts and projects to ensure a successful program and account team. This includes proactively owning and communicating about assigned tasks, writing, being an integral part of media outreach efforts, leading reporting efforts, and communicating directly with clients.

The role requires the ability to handle several tasks and projects at any one time, working to meet deadlines and proactively pursuing activity. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

The Campaign Executive is well-versed in media relations, client relations, and plays a lead role in delivering major media features for clients, as well as helps to manage the team and lead client-facing interactions. The candidate should have solid social media, technical, and creative writing skills. It is essential that in this role the ideal candidate will take proactive ownership of accounts, overseeing the strategy for media relations focused tasks, assessing accounts overall to develop strategies and tactics, and supporting team members at all levels.

Key responsibilities and tasks

Client Management

Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services

Provides creative brainstorming and assists in pitch development to media outlets

Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements

Speaks on client calls; able to respond to specific client requests with minimal support; circulates status notes and actions and coverage updates with minimal guidance from senior team

Executes ongoing assigned tasks with minimal guidance from senior team; delivers results effectively.

Ensures that all account activity and results are tracked and communicated to the rest of the team.

Provides reports to the management team on request

Supports the new business process by providing research and coordination

Assists with the coordination of press tours, events, and review program

Media Relations

Understands and avidly follows the news agenda, positioning clients and products within context

Researches and identifies appropriate journalists, bloggers, and analysts on an on-going basis

Develops media and blogger relationships and understands the individual needs of target journalists, bloggers and analysts

Regularly pitches media and proactively drives opportunities forward with guidance of senior team

Monitors relevant news sources and alerts the team to relevant breaking news opportunities

Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members

Organizes and coordinates media interviews and press briefings

Understands and develops knowledge around finding a good news angles or hooks

Tracks and reports on media activity, including coverage reports, press clippings, online media engagement

Content

Drafts a broad range of written materials including thought leadership, press releases, biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates

Creates press materials and compelling content for both traditional and digital media

Creates valuable and insightful briefing sheets to assist clients with their press communications

Develops and shares knowledge around how to find a good news angle or hook

Focuses on improving writing ability, adapting and refining style to suit the needs of the client

Creates valuable and insightful briefing sheets to assist clients with their press communications

Digital / Social Media

Uses social media platforms to expand own network, develop media relationships and positively impact client results

Provides social media insight as well as execution and management of related digital activity

Demonstrates understanding of digital channels and their roles in the marketing funnel; connections to media relations, and impact

Team Working and Development

Ensures personal and deliverable client objectives are met on an on-going basis

Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties

Escalates general new business requests to appropriate team members

Works closely with line manager to maximize own strengths, improve weaknesses and support individual and team career development

Oversees and supports workflow and development of junior team members

Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and Analysis

Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics

Ensures that all account activity and results are reported back to the Senior Campaign Executive/Campaign Manager/Campaign Director

Communicates account performance internally at account reviews

Provides reports to the Campaign Director or senior management team on request

General

Supports the Account Servicing team on ad hoc initiatives and projects

Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values

Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme

Contributes and supports the continuous improvement of systems, practices and policies

About you

At least 1+ year of full-time, previous experience working in a PR, marketing or digital communications environment

Experience in B2B tech or in an agency setting preferred

Proven written ability in English and local languages

Creative thinking

Keen interest in the media: print and broadcast

Calmness under pressure and ability to achieve tight deadlines

Excellent time management and organizational skills

Clear interest in current affairs and news agenda

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

Hybrid work environment

Generous PTO

Paid parental leave

Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)

401k with employer match

Travel Programs

Up to $2k donation to a charity of your choice!

The expected salary range for the Campaign Executive position is between $58K - $65K. Base annual salary is determined by factors such as location, experience, and expertise.

TEAM LEWIS is an Equal Opportunity Employer.We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.