Campaign Execution PM: Lead End-to-End Marketing Campaigns

Cengage Group; Virginia Beach (VA); On-site; USD 58,000 - 76,000; Full time

Job summary

Cengage Group in the United States is seeking a Campaign Execution Project Manager to lead end-to-end campaign planning, coordination, and execution. You will partner with marketing, content, creative, web, media, and events to deliver campaigns on time and within budget.

In this role you will manage projects using Workfront, drive process improvements, and balance a robust project portfolio while maintaining high performance standards to optimize conversions and business impact.

Qualifications

• Bachelor’s degree (BA/BS) in Advertising, Marketing, Communications, or equivalent experience.
• Minimum of 5 years of Project Management experience with a strong track record.
• Proficiency in Workfront is preferred, or a similar project management tool.
• Outstanding communication skills for interacting with both internal and external collaborators.
• Strong problem-solving, project management, and analytical abilities.

Responsibilities

• Project managing end-to-end campaign execution, ensuring efficiency and alignment between marketing partners and functional team areas.
• Working with Marketing Team members to understand and act on integrated campaign plans that improve conversion rates and business outcomes.
• Collaborating and prioritizing work across functional teams including content, creative, web, media, and events to deliver campaigns on time and within budget.
• Applying our designated project management system, Workfront, to further seamless cooperation and collaboration.
• Reflecting on process improvements and developing new strategies to boost workflow efficiency and productivity.
• Balancing a robust project portfolio while maintaining high-performance standards.

Skills

Project management

Workfront

Communication

Problem solving

Analytics

Education

Bachelor's degree in Advertising, Marketing, Communications, or equivalent

Tools

Workfront

Job description

Cengage Group in the United States is seeking a Campaign Execution Project Manager to lead end-to-end campaign planning, coordination, and execution. You will partner with marketing, content, creative, web, media, and events to deliver campaigns on time and within budget.

In this role you will manage projects using Workfront, drive process improvements, and balance a robust project portfolio while maintaining high performance standards to optimize conversions and business impact.