Campaign Developer

Cynet systems Inc; Washington (District of Columbia); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading staffing and recruitment company in Washington, DC is seeking a qualified digital marketer. The ideal candidate will have a minimum of 3 years of digital marketing experience, a year with Adobe Campaign, and skills in database analysis. Responsibilities include populating and personalizing marketing deliveries, assessing campaign success, and optimizing data schemas. Competitive compensation and a dynamic work environment await the right candidate.

Qualifications

• Minimum 3+ years’ digital marketing experience with a minimum 1 year experience with Adobe Campaign.
• Minimum 1+ year database analysis skills.
• Familiar with campaign tactics such as multi-touch and reactivation.
• Understands marketing metrics like ROI and conversion rates.

Responsibilities

• Populate a delivery with content.
• Personalize a delivery using simple attributes.
• Assess campaign success based on available reports.
• Configure control groups and approval cycles.
• Optimize the data schema.

Skills

Digital marketing

Database analysis

Campaign tactics

Marketing metrics

Ethical marketing

Tools

Adobe Campaign

Job description

Headquartered in the Washington DC Metro area, Cynet Systems Inc has emerged as a leader in enabling other organizations, big and small realize their talent potential. Whether it’s in Staffing, Training, Recruitment Process Outsourcing, or Workforce Management Services like Payroll, Managed Vendor Services or Human Capital Management; our experts deliver these services. From Contingent Workforce Management Solutions- Direct Hire (Full Time/ Permanent), Contract (Temporary), or Contract to Hire (Temp to Perm), we have carved out a niche for ourselves as the “go to” name in IT & Engineering Consulting. As our clients can vouch, our sound reputation, success and delivery has been built on the core pillars of knowledge, creativity, flexibility and responsiveness.

Job Description

• Populate a delivery with content
• Personalize a delivery by using simple attributes
• Pull a segment for targeting
• Send a proof of the delivery
• Assess the success of a campaign based on available reports
• Configure control groups, seed addresses, and approval cycles
• Format an extraction file for direct mail
• Implement campaign tactics in the workflow (e.g. identifying responders, and identifying buyers)
• Import and export lists
• Should know to implement and optimize the data schema.
• Should be able to evaluate the potential performance issues in a query.

Qualifications

• Minimum 3+ years’ digital marketing experience with a minimum 1 year experience with Adobe Campaign.
• Minimum 1+ year database analysis skills.
• Familiar with marketing campaign tactics such as multi-touch, life cycle, and reactivation.
• Understands marketing metrics such as ROI, click-through rates, conversion.
• Is aware of and can conform to ethical and legal guidelines for marketing (e.g., CAN-SPAM)

Additional Information

All your information will be kept confidential according to EEO guidelines.