Campaign Architect: Credit Card Growth (Hybrid)

PenFed Credit Union; Omaha (NE); Hybrid; USD 69,000 - 133,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

PenFed Credit Union seeks a Hybrid Campaign Manager in Omaha to drive strategy, development, and execution of marketing initiatives across product verticals and the PenFed brand. You will lead cross-functional teams to meet KPIs for awareness, consideration, and volume, with emphasis on creativity, efficiency, and compliance alignment.

The role requires a Bachelor’s degree in a related field, 5+ years in marketing or communications, and strong leadership and writing skills.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field; MBA a plus.
• Minimum of five (5) years of experience in Marketing, Communications, or related field.
• Demonstrated marketing & strategic analysis skills with ability to map an understanding of business drivers.
• Expertise in marketing strategy and project management principles and practices.
• Strong writer and ability to build presentations, with leadership skills to present to senior management.
• Experience using AI tools preferred.
• Experience in financial services industry a plus.

Responsibilities

• Help develop the overall product marketing strategy that incorporates consumer insights, situational analysis, and competitive research used across multiple channels to reach goals and drive growth.
• Maintain expert-level understanding of the full marketing mix, demonstrate adaptability to new markets, and adjust to changes in market dynamics.
• Serve as liaison between product teams, compliance, internal creative services, and external partners to develop and execute projects.
• Manage full execution of marketing strategy across traditional media, direct mail, digital, email, partnerships, sponsorships, promotions, and sweepstakes to deliver on goals.
• Display understanding across awareness and direct channels, including direct mail, email, digital marketing, content, social, and lead generation.
• Own creative messaging and value proposition development for new marketing campaigns across all channels.
• Brief and manage agencies to deliver best-in-class creative executions.
• Work with cross-functional teams to ensure consistency and alignment on brand efforts.
• Lead meetings, presentations and marketing communications for product initiatives.
• Demonstrate ability to generate and elicit creative ideas.
• Analyze and report on campaign effectiveness to optimize mix and advise future campaigns.
• Manage budget, forecasting, and reconciliation for specific product verticals.
• Travel to sponsored events as needed and represent the brand.
• Deliver against a range of KPIs to drive awareness, consideration, and volume.

Skills

Marketing strategy

Project management

Leadership

Communications

Negotiation

Self-starter

Team collaboration

AI tools

Financial services experience

Strong writing

Education

Bachelor’s degree in Business/Marketing/Communications

MBA or Master’s degree

Job description

PenFed Credit Union seeks a Hybrid Campaign Manager in Omaha to drive strategy, development, and execution of marketing initiatives across product verticals and the PenFed brand. You will lead cross-functional teams to meet KPIs for awareness, consideration, and volume, with emphasis on creativity, efficiency, and compliance alignment.

The role requires a Bachelor’s degree in a related field, 5+ years in marketing or communications, and strong leadership and writing skills.