Staff Product Manager – AV Features

General Motors; Sunnyvale (CA); Hybrid; USD 135,000 - 245,000; Full time

Benefits offered by this job

Health and wellbeing benefits

GM vehicle discounts

Company vehicle program

Job summary

General Motors is seeking a Staff Product Manager for AV features. You will own the end-to-end vision, strategy, and roadmap across vehicle programs, working with multi-disciplinary teams to deliver customer-valued, safe, and scalable experiences.

This role emphasizes strong ownership, systems thinking, and collaboration across engineering, UX, safety, and program management. The position requires deep knowledge of advanced driver-assistance and autonomous driving systems, with the ability to

Qualifications

• 5+ years of product management or closely related experience, with ownership of complex technology products or cross-functional initiatives from concept through launch and ongoing improvement.
• Demonstrated experience defining product vision and strategy, building multi-year roadmaps, and translating strategy into clear requirements and measurable outcomes.
• Deep understanding of advanced driver-assistance and automated-driving systems, or equivalent experience with complex hardware-software systems.

Responsibilities

• Own the product vision, strategy, and roadmap for AV features across vehicle programs, balancing customer value, safety, feasibility, cost, quality, timing, and business objectives.
• Translate customer insights, competitive intelligence, field feedback, telemetry, quality data, and objectives into product requirements and roadmap priorities.
• Partner with cross-functional teams to define customer-facing experiences that are intuitive, understandable, and trustworthy.
• Lead cross-functional planning and execution for feature launches, software releases, and in-market iterations including rollout strategy and change management.
• Define and monitor success metrics using research, simulator/track studies, fleet data, and in-market insights to guide decisions.
• Identify cross-product dependencies and risks, driving mitigation or course corrections.

Skills

Product strategy

Cross-functional leadership

Data-driven decisions

Stakeholder management

Systems thinking

Job description

Job Description

Staff Product Manager –AV Features

Why join us?

General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion.

Advanced driverassistanceandautonomous drivingsystems are transforming the vehicle experience. Within GM’s Autonomous Vehicle (AV) Product Management organization, we define and deliver products that connect customer value, technical innovation, safety, quality, and business impact across GM’s vehicle portfolio.

Super Cruise is GM’s foundational hands-free driving technology. GM is continuing to advance this experience by developing compelling, scalable capabilities for a broader set of customers and vehicle programs.

The Role

We are looking for a Staff Product Manager to own the end-to-end vision, strategy, and roadmap for customer‑facing AV features across vehicle programs, technology generations, operating domains, and markets. You will define what to build and why it matters to customers and GM, then translate customer needs, safety expectations, technical constraints, quality data, and businessobjectivesinto clear product priorities and requirements.

You will work closely with Product Capability, Systems Engineering, Autonomy Engineering, UX/HMI, Safety, Quality, Program Management, Marketing, and vehicle teams to deliver intuitive, trustworthy, and scalable customer experiences. Successrequiresstrong product ownership, systems thinking, technical judgment, and the ability to influence across complex organizations from concept through launch and in‑market improvement.

WhatYou’llDo

• Own the product vision, strategy, and roadmap for AV features across vehicle programs, balancing customer value, safety, technical feasibility, cost, quality, timing, and businessobjectives.

• Translate customer insights, competitive intelligence, field feedback, telemetry, quality data, and businessobjectivesinto product requirements documents (PRDs), capability definitions, and roadmap priorities.

• Partner with Product Capability, Systems Engineering, Autonomy Engineering, UX/HMI, Safety, Quality, and vehicle teams to define customer‑facing experiences that are intuitive, understandable, and trustworthy.

• Lead cross‑functional planning and execution for feature launches, software releases, and in‑market iterations, including rollout strategy, configuration, validation, and change management.

• Define and monitor success metrics such as customer adoption, engagement,utilization, trust, quality, safety performance, and business outcomes; use research, experimentation, simulator and track studies, fleet data, and in‑market insights to guide decisions.

• Identifycross-product dependencies, critical risks, and opportunities, and drive mitigation, simplification, orcoursecorrection.

• Serve as the voice of the customer and communicate product strategy, priorities, decisions, risks, and progress through clear, concise, data‑informed narratives to working teams and senior leaders.

Your Skills & Abilities (Required Qualifications)

• 5+ years of product management or closely related experience, withdemonstratedownership of complex technology products or cross‑functional initiatives from concept through launch and ongoing improvement.

• Demonstrated experience defining product vision and strategy, building multi‑year roadmaps, and translating strategy into clear requirements and measurable outcomes.

• Deep understanding of advanced driver‑assistanceand automated‑driving systems, or equivalent experience with complex hardware‑software systems, including how system capabilities and dependencies combine to deliver a safe customer experience.

• Ability to reasonaboutvehicle,compute, sensing, software, HMI, and operational constraints and translate them into pragmatic product decisions.

• Proven ability to lead cross‑functional teams and influence stakeholders across engineering, systems, design, safety, quality, program management, marketing, and business functions.

• Strong analytical skills, including the ability to derive actionable insights from customer research, simulator and track studies,fleetor telemetry data,qualitydata, and business analysis.

• Exceptional written and verbal communication skills, sound judgment, and the ability to make principled decisions when information is incomplete orprioritiesconflict.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Direct experience shipping customer‑facing advanced driver‑assistanceor automated‑driving features in production vehicles, or comparable safety‑critical products.

• Experience with software‑enabled vehicle products, over‑the‑air delivery, feature gating, staged rollouts, or fleet‑scale product iteration.

• Strong understanding of human cognitive load, situational awareness, driver trust, and human‑machine interaction in automated‑driving or hands‑free experiences.

• Experience leading products that integrate vehicle hardware, sensors,compute, HMI, embedded software, and companion or cloud services, with familiarity in safety‑case development, validation, launch readiness, or regulatory requirements.

• Experience evaluating product cost, hardware simplification, software reuse, platform scalability, system complexity, business cases, or go‑to‑market strategies.

• Master’sor doctoral degree in engineering, business, ora relatedfield.

Hybrid:

This hybrid role requires the successful candidate to work at a GM location at least three days per week. Locations include Warren or Milford,MI, orSunnyvale or Mountain View, CA.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The salary range for this role is $134,700 to $245,00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Company Vehicle:

Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

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GM does not provide immigration‑related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we’re looking out for your well‑being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

Accommodations

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